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Getting Social with Adobe Flash Platform Services (InformationWeek)
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Posted: 10/22/2009
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Adobe partnered with Gigya, a social media management platform, to launch Flash Platform Services, to add more sociability and measurability to developers creating Flash applications. The service’s three core principles: Distribution, Collaboration, and Social, aim to take Flash viral and social in the online distribution of Flash applications over platforms like Web, desktops and mobile devices. Available later this year, users will be able to “Flash” forward with the service that enables them to share, collaborate and facilitate real-time application distribution, tracking, and monetization to get one solid application that can ultimately deploy over 70 social networks and services. 98% of PCs with Internet connections are equipped with Adobe's Flash software, but applications are not always installed.
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Industry:
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Business Intelligence,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
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SaaS Hits the Sweet Spot for Business Intelligence (Intelligent Enterprise)
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Posted: 10/22/2009
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You’d be hard-pressed to describe a major business intelligence deployment as fast, flexible, and affordable. Which is exactly why BI service software (SaaS) is primed to change business intelligence. SaaS-based BI vendors aim to get the implementation process off the ground in days rather than the months it usually takes. Shaklee CIO, Ken Harris, views SaaS as more than a stopgap to on-premises BI software deployments. Harris deploys SaaS to stretch his small IT staff and budget by storing data in a PivotLink-hosted data warehouse and using report and query tools to evaluate the data across a network that has expanded from 50 employees to as many as 5,000 independent business people who sell Shaklee products. The cost is perfectly reasonable for small to mid-size companies with limited IT resources.
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Industry:
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Technology Implementation
Region:
Global
Audience:
Business to Business
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Transforming Innovation: New Technology. New Speed. New Price. New Customers. (Massachusetts Institute of Technology)
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Posted: 10/08/2009
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Technology continues to transform the face of innovation at breakneck speed. Where it used to take major moxie, manpower and minutes to launch comprehensive testing campaigns, the newfound ability to incorporate new Web features faster and immediately measure consumer response means companies can now achieve rapid fire results for next to nothing cost. The result? Innovation–the lifeblood of growth–is not only more efficient and cheaper, it also more accurately pinpoints behavior to identify exactly what consumers want. Sophisticated tracking systems enable businesses–from web-based companies to retailers–to exploit new information technology to conduct testing and collect meaningful consumer data to ultimately capture even more consumer spending.
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Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Creative & Design,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
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Playing it Safe: Conservative Web Site Design (Fast Company)
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Posted: 10/08/2009
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There is one critical factor to Web site design that cannot be ignored: the reader rules. Designing Web sites with a conservative approach first addresses readers’ expectations, with just the perfect dose of panache to make your site sizzle. The conservative rule of thumb? Organize your information in a way that flows effectively. Fast moving elements like flash should take center stage while slower moving elements like columns and news bites should flank the outer rails. Smashing Magazine sampled 50 top Web sites to pinpoint the definition of 'readability' and establish some basic guidelines for effective type layout, including font type, font size and link styling. So the next time you try to equate "conservative" with "boring" consider this: sometimes slow and steady really does win the race.
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Industry:
Marketing, Design, & Interactive Communications
Topic:
Content Strategy,
Creative & Design,
Experience & Interaction
Region:
Global
Audience:
Business to Business
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Where Only the Strong Survive: Market Testing on the Social Scene (Chief Marketer)
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Posted: 09/25/2009
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Given the ongoing technology explosion, it’s no surprise that consumers’ collective (and opinionated) voice is growing louder and marketers’ ears bigger, or at least more attune to what they’re hearing via the social web. Tapping in to social networks allows marketers to listen to what consumers are saying to not only drive, but refine market testing and distill the ideas that most deeply resonate with their audiences. Marketers must harness the power of social media by immediately engaging as many consumers as they can from the start. By the time ideas and messaging run through various tiers of sub-panels, what’s left is a virtual survival-of-the-fittest where only the strongest ideas survive and “smartness” is ruled only by the human imagination.
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Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Content Strategy,
Creative & Design,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Business,
Peer Groups & Communities
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We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
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