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Club Med Latest Hotel to “Check In” with its Own Social Network (ClickZ)
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Posted: 06/19/2009
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Travelers now have the chance to ‘check in’ to Club Med’s new social network long after checking out from an exotic Club Med vacation. After testing its viability on Facebook, the luxury brand recently launched its own social network, Club Med Insiders, offering guests the opportunity to share experiences long past the last Mai Tai. Since its April launch, the site is exceeding its platform goals to encourage bookings, pass along expert travel advice, and create a loyal community of Club Med vacationers. In a down economy, the French-based company has already seen a nearly 2 percent jump between first quarter revenues in 2009 and the first quarter of 2008.
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Industry:
Marketing, Design, & Interactive Communications
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Business Intelligence,
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Experience & Interaction,
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