 |
|
|
Breaking Through the Barriers to Adopting Social Media in Email Marketing (New Media Knowledge)
|
|
Posted: 09/11/2009
|
|
 |
|
|
A recent survey by email experts StrongMail cited that 62 percent of firms plan to increase social media spending while 66 percent plan to integrate social media into their email marketing campaigns. NMK sat down with Paul Bates, managing director of StrongMail, to get an insider’s
perspective for breaking through the barriers to effectively engage social media. Find out where your customers are hanging out online and observe their behavior there; engage competitive analysis across the social spectrum to find out where your competitors are lurking and determine whether they are or are not enjoying success. The conversation with Bates is packed
with stats, insights and tips for marketers to engage customers in meaningful conversation and begin to integrate social media into an email marketing strategy with enormous ROI on their marketing dollars.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Content Strategy,
Creative & Design,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Peer Groups & Communities
|
|
|
|
Maximize your Web Site’s Mobilization with CSS (Practical eCommerce)
|
|
Posted: 09/11/2009
|
|
|
|
|
With mobile internet use and mobile-friendly browsing on the rise, expert Armando Roggio is
encouraging businesses to consider his “Web Design Tips” before redesigning their e-commerce sites to address their mobilization. Simple techniques such as adding a second style sheet or slightly revising a page’s HTML can enhance mobile shopping experiences
without wasting time to register new mobile domains or create mobile-specific styles. The best
solution? According to Roggio, it’s more efficient to redesign your current site to render well
across multiple platforms including mobile, desktop, RSS, and more, using CSS. To illustrate his advice, Roggio creates a home page for an e-commerce comic book store with an instructional video demonstrating how to create mobile-friendly background images.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Creative & Design,
E-Commerce,
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
|
|
|
|
Subscribing Success: Memberships Keep E-commerce Customers Coming Back for More (Practical eCommerce)
|
|
Posted: 08/27/2009
|
|
|
|
|
In today’s competitive marketplace, the lifetime value of your customers cannot be underestimated. Committing a percentage of your marketing dollars to securing subscribers or members to keep your customers coming back again and again will pay long term dividends, boost sales, earn a better ROI, and may even recession-proof your business. Topical Newsletters, Exclusive Offers And Promotions, Preorder Discounts, and Product of the Month Clubs are among the four best tactics to transform your one-time customers into loyal shoppers. From earning second sales with preorders to gaining permission to shop for your customers through Product of the Month clubs, employing each of these four tactics will lead you to cultivate ongoing sales and increase the lifetime value of each of your customers.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Consumer
|
|
|
|
Shopping-enabled Display Ads are Blooming Success for 1-800-Flowers.com (Internet Retailer)
|
|
Posted: 08/27/2009
|
|
|
|
|
Success bloomed for 1-800-Flowers.com during its 2009 Mother’s Day e-commerce campaign,
resulting in a 41% spike in sales per impression compared to traditional display ads. The
campaign enabled consumers to purchase directly from “buy” buttons planted into display ads
powered by Alvenda. According to Alvenda, consumer interaction among the ads, called Shoplets, flourished at more than 10.5 times greater than traditional banner ads. To accommodate the traffic spike and speed up response times, Alvenda shifted the bulk of the
floral Shoplet campaign content over to Akamai Technologies Inc’s content management server. “We believe the majority of future online sales will happen offsite. Customers will be able to shop with brands wherever they happen to be, whether they’re on YouTube, a favorite blogger web site, or on Facebook,” says Wade Gerten, CEO of Alvenda.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Creative & Design,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Consumer,
Peer Groups & Communities
|
|
|
|
Following the Digital Footprint with Google Friend Connect (eWeek)
|
|
Posted: 08/15/2009
|
|
|
|
|
New technology is making it easier than ever to follow your friends’ digital footprints as they trek across the web. Footprints, a gadget for Google’s Friend Connect service, was created by a Japanese programmer to reveal who’s visiting your Web site and when. The gadget displays the following information for up to ten visitors: the visitor’s name, time of last visit, and photo, which links to his or her personal profile. Users will have a reasonable degree of control when using Footprints, including the ability to erase their footprints each time a particular site is visited. The privacy controls also enable visitors to hide their profiles from the sites they visit. Further safeguarding privacy, visitors’ information will only appear if they are signed in and registered users of Friend connect.
|
|
Industry:
Technology, Consulting, & Professional Services
Topic:
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Consumer,
Peer Groups & Communities
|
|
|
|
Growing the List: Hot New Tactics for 2009 (Marketing Vox)
|
|
Posted: 07/31/2009
|
|
|
|
|
Research conducted by ExactTarget, Ball State University, and the Email Marketers Club, provides an insider’s view into successful list growth. Best practices include on-site registration and capturing information through inbound call centers. Collecting customers’ email addresses during times of active participation-at point of sale, during online shopping and in store via text messaging- is an actionable strategy with a 60% higher success rate than offline activities like list rental and display advertising. The fastest-growing tactics for 2009 include email subscriptions via text messaging and enabling consumers to share email content with their social networks, with growth projected at 500% and 348%, respectively. The study also reports that B2B marketers entice more new subscribers with ‘incentivized’ registrations while ‘non-incentivized’ subscriptions are more effective for B2C marketers.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Telecommunications
Topic:
Business Intelligence,
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Business,
Business to Consumer
|
|
|
|
Alcatel-Lucent Takes the Plunge Into Mobile Advertising (Information Week)
|
|
Posted: 07/18/2009
|
|
|
|
|
Redefining the drive-by, Alcatel-Lucent recently announced plans to launch a product allowing cellular carriers to reach millions of mobile customers with location-relevant advertisements. Partnering with mobile ad company 1020 Placecast, the technology will
help mobile operators determine the location of the customer with accuracy within a few meters. The new advertising vehicle, dubbed proximity marketing, is poised to reach sales of $10 billion by 2013. So don’t be too surprised if soon it’s more than your taste
buds beckoning you into the nearest Starbucks for a cup of joe and coffee cake.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Telecommunications
Topic:
Business Intelligence,
Content Strategy,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
|
|
|
|
Hooked on Location: Skyhook Plug-In Delivers with Pin-Point Accuracy (Information Week)
|
|
Posted: 07/03/2009
|
|
|
|
|
Building on the recent wave of location-centric applications, three leading Web applications–MapQuest, Flickr, and WeatherBug–are using Skyhook Wireless’s Loki plug-in to determine the precise location of any Wi-Fi enabled device that permits it. With a database featuring more than 100 million Wi-Fi access points, Skyhook triangulates signals from GPS and cell phone towers to deliver precise locations. The app can be seamlessly added to any Web site with a few simple lines of JavaScript. Companies utilizing the technology include Glympse, T-Mobile and Apple’s iPhone App Store. For example, T-Mobile G1 phone users can now download free software from Glympse that enables them to establish local links with other phones to track users' changing locations with pin-point accuracy.
|
|
Industry:
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Business Intelligence,
Content Strategy,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
|
|
|
|
Closing the Sale: SeeWhy Helps Businesses Put Abandonment Issues to Rest (Intelligent Enterprise)
|
|
Posted: 07/03/2009
|
|
|
|
|
You’re spending huge chunks of money to drive traffic to your site, you’re bound to close the sale, right? Not necessarily. Businesses today are finding a significant number of visitors abandon their shopping carts before completing their purchases. SeeWhy helps retailers put their cart abandonment issues to rest with the launch of their new software, Abandonment Tracker. The free service is designed to entice customers into upgrading to Abandonment Tracker Pro, a paid service that will be released in a few weeks. While the price for Abandonment Tracker Pro has not yet been disclosed, the advanced software promises to improve sales conversion rates and reduce abandoned shopping carts. SeeWhy will help retailers lure potential customers back to close the deal rather than having sales evaporating before their very eyes.
|
|
Industry:
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
E-Commerce,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
|
|
|
|
Study Finds That Mobile Ads Deliver the Goods to One in Three Smartphone Owners (Promo Magazine)
|
|
Posted: 06/19/2009
|
|
|
|
|
Now that nearly one of every seven minutes of digital media consumption takes place over a mobile device, it’s no small wonder that more smartphone users are actively embracing the ‘smart’ technology to enhance their lives. A recent study by Interpublic Group division Universal McCann and sponsored by Platform-A, AOL’s digital ad service, discovered that more than half of all smartphone users have responded to ads, requesting more information from their Web-enabled devices. The study also found that thirty-five percent actively requested to receive a mobile coupon, while 245 made purchases from their high-end handsets. UM director of consumer insights Graeme Hutton said in a statement. “Now mobile is less about ‘wireless online’ and more about being a highly personal, customized medium. Smartphone users are reaching for their devices to help answer unmet needs. Services that don’t have dedicated mobile formats are going to miss out on this huge and continual media consumption shift.”
|
|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Telecommunications
Topic:
Business Intelligence,
Creative & Design,
E-Commerce,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Business,
Business to Consumer
|
|
We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
Newest
|
M3W Favorites
