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SaaS Hits the Sweet Spot for Business Intelligence (Intelligent Enterprise)
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Posted: 10/22/2009
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You’d be hard-pressed to describe a major business intelligence deployment as fast, flexible, and affordable. Which is exactly why BI service software (SaaS) is primed to change business intelligence. SaaS-based BI vendors aim to get the implementation process off the ground in days rather than the months it usually takes. Shaklee CIO, Ken Harris, views SaaS as more than a stopgap to on-premises BI software deployments. Harris deploys SaaS to stretch his small IT staff and budget by storing data in a PivotLink-hosted data warehouse and using report and query tools to evaluate the data across a network that has expanded from 50 employees to as many as 5,000 independent business people who sell Shaklee products. The cost is perfectly reasonable for small to mid-size companies with limited IT resources.
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Industry:
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Technology Implementation
Region:
Global
Audience:
Business to Business
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Doritos iD3: Unveils the Mysterious Flavor of London’s Underworld (Digital Arts)
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Posted: 10/08/2009
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Dubbed iD3, Doritos’ newest flavor plays on the mysteriously hard-to-identify flavors often found in packaged foods. To launch the savory snack, Doritos tapped rehabstudio to build an interactive advergame set among the grit and grime of London’s seedy crime world. The hook? Identify the exact flavor for the chance to win £20,000. Rather than going straight to the masses, Doritos engaged rehabstudio to design an interactive experience using elements of film and narrative to lead gamers through a suite of ‘choose your own adventure’ options. Utilizing a sophisticated back end system, the game pushes its cutting-edge technology to the max and extends beyond Doritos’ website. The 3D game uses the Facebook Connect app, allowing developers to create a personalized advergame that draws content from and links back to a user’s Facebook profile.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Creative & Design,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Europe
Audience:
Business to Consumer,
Peer Groups & Communities
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A Candid Conversation with OpenID’s David Recordon (.net)
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Posted: 10/08/2009
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Six Apart’s David Recordon, co-developer of OpenID, sat down with Oliver Lindberg to discuss his vision for the open web. The web is becoming more social and Recordon emphasizes that critical build-outs must enable users to interact between multiple sites without asking them to recreate accounts requiring repetitive data and tasks. OpenID enables users to sign in to thousands of online services with the same digital identity, which ultimately means users can access and share information from across various platforms. With its focus on user experience and usability, as well as benchmarking successful efforts like
Facebook Connect, OpenID is carving a path toward mainstream technology by engaging major stakeholders like Microsoft and Google. A few months ago Recordan announced the Open Web Foundation, whose initial goal is to create open specifications for the web that anyone can implement for free.
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Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Peer Groups & Communities
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Transforming Innovation: New Technology. New Speed. New Price. New Customers. (Massachusetts Institute of Technology)
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Posted: 10/08/2009
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Technology continues to transform the face of innovation at breakneck speed. Where it used to take major moxie, manpower and minutes to launch comprehensive testing campaigns, the newfound ability to incorporate new Web features faster and immediately measure consumer response means companies can now achieve rapid fire results for next to nothing cost. The result? Innovation–the lifeblood of growth–is not only more efficient and cheaper, it also more accurately pinpoints behavior to identify exactly what consumers want. Sophisticated tracking systems enable businesses–from web-based companies to retailers–to exploit new information technology to conduct testing and collect meaningful consumer data to ultimately capture even more consumer spending.
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Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Creative & Design,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
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Write It. Snap it. Post it. Done. Posterous Launches Mobile App PicPosterous (Fast Company)
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Posted: 09/25/2009
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Touted as the simplest blogging tool to date, Posterous makes it easier for bloggers to post content to multiple accounts with just one step: by emailing post@posterous.com. Anytime users send a document or upload a photo or link, Posterous autoposts the content to any other accounts users specify, including other administered blogs and emailing posts to subscribers. Add the photoblogging app PicPosterous to the mix for yet an even easier way to upload photos and video to your sites quickly. By replacing your built-in camera app and using Apple’s in-app emailing, you snap photos continuously and post them live instead of having to wait until the end of an event. With ease and speed at the forefront of this power-tool app, this may just be the app to woo even non-experts.
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Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Peer Groups & Communities
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We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
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