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Alcatel-Lucent Takes the Plunge Into Mobile Advertising (Information Week)
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Posted: 07/18/2009
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Redefining the drive-by, Alcatel-Lucent recently announced plans to launch a product allowing cellular carriers to reach millions of mobile customers with location-relevant advertisements. Partnering with mobile ad company 1020 Placecast, the technology will
help mobile operators determine the location of the customer with accuracy within a few meters. The new advertising vehicle, dubbed proximity marketing, is poised to reach sales of $10 billion by 2013. So don’t be too surprised if soon it’s more than your taste
buds beckoning you into the nearest Starbucks for a cup of joe and coffee cake.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Telecommunications
Topic:
Business Intelligence,
Content Strategy,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
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Hooked on Location: Skyhook Plug-In Delivers with Pin-Point Accuracy (Information Week)
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Posted: 07/03/2009
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Building on the recent wave of location-centric applications, three leading Web applications–MapQuest, Flickr, and WeatherBug–are using Skyhook Wireless’s Loki plug-in to determine the precise location of any Wi-Fi enabled device that permits it. With a database featuring more than 100 million Wi-Fi access points, Skyhook triangulates signals from GPS and cell phone towers to deliver precise locations. The app can be seamlessly added to any Web site with a few simple lines of JavaScript. Companies utilizing the technology include Glympse, T-Mobile and Apple’s iPhone App Store. For example, T-Mobile G1 phone users can now download free software from Glympse that enables them to establish local links with other phones to track users' changing locations with pin-point accuracy.
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Industry:
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Business Intelligence,
Content Strategy,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
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Closing the Sale: SeeWhy Helps Businesses Put Abandonment Issues to Rest (Intelligent Enterprise)
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Posted: 07/03/2009
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You’re spending huge chunks of money to drive traffic to your site, you’re bound to close the sale, right? Not necessarily. Businesses today are finding a significant number of visitors abandon their shopping carts before completing their purchases. SeeWhy helps retailers put their cart abandonment issues to rest with the launch of their new software, Abandonment Tracker. The free service is designed to entice customers into upgrading to Abandonment Tracker Pro, a paid service that will be released in a few weeks. While the price for Abandonment Tracker Pro has not yet been disclosed, the advanced software promises to improve sales conversion rates and reduce abandoned shopping carts. SeeWhy will help retailers lure potential customers back to close the deal rather than having sales evaporating before their very eyes.
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Industry:
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
E-Commerce,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
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Study Finds That Mobile Ads Deliver the Goods to One in Three Smartphone Owners (Promo Magazine)
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Posted: 06/19/2009
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Now that nearly one of every seven minutes of digital media consumption takes place over a mobile device, it’s no small wonder that more smartphone users are actively embracing the ‘smart’ technology to enhance their lives. A recent study by Interpublic Group division Universal McCann and sponsored by Platform-A, AOL’s digital ad service, discovered that more than half of all smartphone users have responded to ads, requesting more information from their Web-enabled devices. The study also found that thirty-five percent actively requested to receive a mobile coupon, while 245 made purchases from their high-end handsets. UM director of consumer insights Graeme Hutton said in a statement. “Now mobile is less about ‘wireless online’ and more about being a highly personal, customized medium. Smartphone users are reaching for their devices to help answer unmet needs. Services that don’t have dedicated mobile formats are going to miss out on this huge and continual media consumption shift.”
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Telecommunications
Topic:
Business Intelligence,
Creative & Design,
E-Commerce,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Business,
Business to Consumer
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Finding Common Ground: Insights on Engineering and Design (BusinessWeek)
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Posted: 06/05/2009
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Microsoft Research Principal Scientist Bill Buxton is calling for engineers and user-experience designers to find some common ground. Faced with ongoing questions from well-intentioned engineers regarding design, Buxton acknowledges the answers are more complicated than becoming a designer themselves or simply learning to “do” design as many engineers suggest. First, Buxton counsels that professional competence equal to the task must be added to your team. While the UX and engineering tasks certainly go hand-in-hand, expert proficiency is difficult to come by for each discipline, making it often impossible to jump seamlessly between the two. Buxton advises a four-layered approach: Design awareness, Design literacy, Design thinking, and Design practice to achieve results and solutions worthy of your customers.
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Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Creative & Design,
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
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We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
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