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Great Expectations-Delivering Web Site Performance to Even the Most Discriminating Connoisseur (Internet Retailer)
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Posted: 08/15/2009
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Don’t expect to elude the connoisseurs’ expert judgement when it comes to your own web site’s performance-especially during the holiday rush. Dotcom-Monitor’s suite of externally hosted network and I.T. monitoring services helps companies like K&L Wine Merchants combat the annual holiday ambush. The wine merchant uses a robust e-commerce navigation system to enable shoppers to sort through the massive inventory of specialty and rare wine selections by variety, country, sub-region, price range, critics’ scores and special designations. No. 356 in the Internet Retailer Top 500 Guide, K&L relies on critical services like uptime verification, multi-page transaction monitoring and site performance monitoring to deliver an enjoyable and hassle-free experience to please even the most discriminating shopper.
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Industry:
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
E-Commerce,
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Consumer
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Google’s Real-Time, User-Driven Display Ads (Ecommerce Times)
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Posted: 01/21/2010
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Google is paving the way toward revolutionizing online display advertising. The search engine leader’s acquisition of startup Teracent promises to significantly boost Google’s display ad prowess by tapping into machine-learning algorithms able to produce and personalize the ads in real-time. The user-driven ads can be optimized based on influencers like location, time, language, Web-specific content and past performance of similar ads. Proving that what’s good for Google is good for online display advertising in general, the new technology combats the somewhat antiquated, inflexible packaging of display ads and makes them more dynamic and customizable. Giovanni Calabro, vice president of user experience at Siteworx, told the E-Commerce Times, "Instead of merely selling a package, Google can offer a product based on an understanding of who is coming onto a site.”
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Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Content Strategy,
Creative & Design,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
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Google Goes Fashion Forward (CRM Daily)
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Posted: 12/16/2010
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Google is going fashion forward with the debut of Boutiques.com, which offers shoppers a personalized shopping experience. The launch is as much about technology as it is e-commerce. Using computer-vision and machine-learning technology, Boutiques.com visually analyzes consumers' fashion tastes in order to match them to other styles they might be drawn to. "These days, bloggers, stylists and everyday fashionistas are expressing their sense of style online. We invited them to create boutiques so people could shop their diverse styles," Google Product Management Director Munjal Shah said. "But you have a unique and independent style, too, so Boutiques also lets you build your own personalized boutique and get recommendations of products that match your taste." The site offers a variety of search options, allowing consumers to filter results by genre, silhouette, pattern, color families, and sizes, or even view matching outfits when they search for specific items.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Business Intelligence,
Content Strategy,
Creative & Design,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Consumer
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Google and Bing Prepare Real-Time Searches to Compete with Social Media (BusinessWeek)
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Posted: 12/03/2009
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In a socially-driven market it’s tough even for the big dogs like Google and Microsoft to stay relevant. Harder still when Web surfers turn first for information to the sites they spend the most time on like Twitter and Facebook. Google and Microsoft will soon feature information plucked from social media sites on search pages. Microsoft users can perform searches for tweets and eventually status updates posted to Facebook. Google will add Twitter updates in search results and offer a search tool that delivers feeds posted by the searcher’s friends on social sites. Traffic to U.S. search engines grew 15% in the past year while traffic to Twitter exploded tenfold and tripled on Facebook. Considering those stats, Microsoft and Google are hoping to diversify their offerings by adding the new features and functionality searchers expect and capitalize on new ad revenue generated through targeted advertising.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Content Strategy,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Consumer,
Peer Groups & Communities
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Global Spending on Mobile Advertising to Rise Exponentially by 2013 (Marketing Vox)
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Posted: 11/08/2009
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New data from Gartner predicts that global spending on mobile ads will rise 74%, reaching $913.5M this year, escalating to more than $13B by 2013. The report claims that location-based targeting and bigger gains in GPS technology, along with wide adoption of smartphones, 3G network data plans and downloadable applications will incite the growth as early as 2010. Parks Associates reports that advertising revenues in the US and Canada will grow from $208M in 2009 to $1.5B by 2013, with smartphone sales accounting for 45.5% of all mobile phone sales that year. JiWire reports a 79% increase in the use of mobile devices at public Wi-Fi hotspots in North America in the first half of 2009, and while research from MRI shows early consumer disapproval with mobile ads, 20% of that same audience would like to watch live TV via their cellphones.
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Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global,
North America,
Asia Pacific,
Europe
Audience:
Business to Consumer
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We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
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