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New Runa Software Helps Convert Customers Into Sales (Electronic Commerce Guide)
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Posted: 02/04/2010
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A huge challenge for e-commerce retailers is getting visitors to actually click through to purchase items. Runa, a company specializing in conversion marketing, is helping companies capture and convert Website vistors into paying customers before they abandon the process entirely. After tracking a variety of “actionable analytics” including key words, transaction history, profile information, products viewed and search patterns, Runa drums up a new dynamic sale price that evolves from the merchant’s criteria and shopper’s preferences. Price is typically the deciding factor for whether consumers follow through with transactions, so the new deal is only revealed once the shopping cart has been abandoned. Retailers can then expect to turn up to 15% of “recapture” offers into sales. Since the dynamic special offers are only revealed to visitors that abandon their carts, those paying full price from the get-go never even get wind of the deals.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business
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Opening the Line of Communication with Feedback-Form Analytics (Electronic Commerce Guide)
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Posted: 02/04/2010
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We’ve all heard of shopping cart abandonment. Until now, companies have had no way of knowing if this so-called digital window shopper’s syndrome was due to Web glitches or other, more personal, reasons. Kampyle is changing that by offering on-demand feedback-form analytics so companies can improve their turnover rates by learning more about their customers. The customizable forms promote open communication between customer and company by directly asking customers relevant questions to reveal why they chose not follow through with their purchases. The software also features “smart pop-ups” that can be personalized to appear when the visitor clicks off the site. Easy to implement, companies can have the service converting clicks into sales in as little as five minutes.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Creative & Design,
E-Commerce,
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Business
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Google’s Real-Time, User-Driven Display Ads (Ecommerce Times)
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Posted: 01/21/2010
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Google is paving the way toward revolutionizing online display advertising. The search engine leader’s acquisition of startup Teracent promises to significantly boost Google’s display ad prowess by tapping into machine-learning algorithms able to produce and personalize the ads in real-time. The user-driven ads can be optimized based on influencers like location, time, language, Web-specific content and past performance of similar ads. Proving that what’s good for Google is good for online display advertising in general, the new technology combats the somewhat antiquated, inflexible packaging of display ads and makes them more dynamic and customizable. Giovanni Calabro, vice president of user experience at Siteworx, told the E-Commerce Times, "Instead of merely selling a package, Google can offer a product based on an understanding of who is coming onto a site.”
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Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Content Strategy,
Creative & Design,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
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Buying Power: Facebook and Twitter Boost Online Sales (CRM Daily)
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Posted: 01/21/2010
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Taking “social shopping” to the next level, ComScore Inc. revealed that social media sites like Facebook and Twitter impacted 28% of buying decisions during the 2009 holiday season. ComScore Chairman and co-founder Gian Fulgoni said, "We are getting our first real glimpse at the impact social media will play on commerce as we enter the next decade." Retailers like J.C. Penney Co. and Eastman Kodak Co. leveraged the extended social reach enjoyed by Facebook and Twitter to entice bargain shoppers mining for deals. More and more, shoppers are tracking special deals from their favorite brands via social networking sites, reportedly 7% on Facebook and 5% on Twitter.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Business Intelligence,
E-Commerce,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Consumer,
Peer Groups & Communities
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The Name Game: The Web Becomes Truly Worldwide (BBC Business News)
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Posted: 12/17/2009
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Until now, Web addresses for other countries have only been written using the English language. Thanks to internet regulator Internet Corporation for Assigned Names and Numbers (Icann), the Web just became more accessible by allowing countries to request new internationalized domain names in their own languages, including non-latin languages and scripts like Chinese. "The IDN [International Domain Names] program will encompass close to one hundred thousand characters, opening up the internet to billions of potential users around the globe," said Peter Dengate Thrush, chairman of Icann. Approved in June 2008 and expected to go live in 2010, the months in between were dedicated to working out kinks in the translation system.
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Industry:
Technology, Consulting, & Professional Services
Topic:
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Consumer
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We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
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