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eBags’ Sales Spike Due To More Targeted Advertising (Internet Retailer)
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Posted: 01/21/2010
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Thanks to revved up sales starting Cyber Monday, reasonable product prices and some savvy marketing, eBags reported a 40.3% increase in holiday traffic over 2008. eBags, a leading online retailer of bags and accessories, also reported a 32% increase in sales, enjoying four of its top five best-selling days in its 10-year history. Peter Cobb, co-founder and senior vice president of marketing, attributes the boon to eliminating inefficient keyword spending and launching personalized e-mail marketing campaigns. Based on shoppers’ previous purchases, eBags offered products its customers really cared about, resulting in a 25% increase in email returns. The online retailer ramped up the campaign by establishing firm targets for sales resulting from particular keywords, resulting in a 45% increase.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Business Intelligence,
Content Strategy,
E-Commerce,
Marketing Communications
Region:
Global
Audience:
Business to Consumer
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On-Demand Software Adds Flexibility to Direct Digital Marketers (Ecommerce Times)
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Posted: 01/21/2010
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The robustness of Software-as-a-Service (SaaS) products positions them to effectively tackle emerging trends in direct digital marketing. The secret to their success? They share the same “it” factor ideals that often boost the best new businesses to the top of the rung: they are cost-effective, easy to implement and inherently scalable. On-demand products must seamlessly integrate between the three primary channels of direct digital marketing–email, mobile and Web–meaning developers must create software that is simultaneously heightened in usability and simple to implement. The bottom line is that the functionality and flexibility of SaaS and universal profile management systems enhance direct digital marketers’ own flexibility and success in their drive to leverage customer information and boost sales.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Content Strategy,
E-Commerce,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
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Buying Power: Facebook and Twitter Boost Online Sales (CRM Daily)
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Posted: 01/21/2010
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Taking “social shopping” to the next level, ComScore Inc. revealed that social media sites like Facebook and Twitter impacted 28% of buying decisions during the 2009 holiday season. ComScore Chairman and co-founder Gian Fulgoni said, "We are getting our first real glimpse at the impact social media will play on commerce as we enter the next decade." Retailers like J.C. Penney Co. and Eastman Kodak Co. leveraged the extended social reach enjoyed by Facebook and Twitter to entice bargain shoppers mining for deals. More and more, shoppers are tracking special deals from their favorite brands via social networking sites, reportedly 7% on Facebook and 5% on Twitter.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Business Intelligence,
E-Commerce,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Consumer,
Peer Groups & Communities
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Silk Drinks Up New Media for YouTube Campaign (Strategy Magazine)
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Posted: 01/06/2010
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Silk Soy Milk is milking a new interactive-rich media campaign to boost public perception about its products. The natural strength of the campaign centers around a newly branded YouTube channel which houses “deep link annotation,” a first for YouTube worldwide. Users stay tuned to the Silk-branded and skinned channel while they play the game, “Bust it or Believe it”. The campaign also takes advantage of a QR code-enabled print buy with Metro commuter newspaper, which gives users the opportunity to believe or bust the facts presented when they activate the embedded codes on their phones. "The whole goal here was to use new and innovative technology to engage the consumer," Robin Hassan, digital director, Starcom Mediavest Group, told MiC.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Creative & Design,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
North America
Audience:
Business to Consumer
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U.S. Hispanics Prime Target for Internet and Mobile Advertisers (Marketing Vox)
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Posted: 01/06/2010
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The Hispanic online demographic is growing more than twice as fast as the overall national online population. Add to the equation that 88% of Hispanics consume content from their mobile phones, and the environment grows even riper for advertisers to target a population just shy of 50 million. Mobile initiatives from Yahoo include mobile search, US and global news in Spanish, and email and social networking connections, among others while those via internet from Orange Advertising Network include site-specific placements, customized branded entertainment, and direct-response campaigns. Mobile advertisers including HBO, Harley-Davidson, Rite Aid, Arby's and Cheetos have sent opt-in offers and ads to Hispanic users through HipCricket's Hispanic Mobile Marketing Network, which projects that Hispanic buying power will exceed $1 trillion in the next year.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Telecommunications
Topic:
Content Strategy,
Creative & Design,
E-Commerce,
Experience & Interaction,
Marketing Communications
Region:
North America,
South-Central America
Audience:
Business to Business,
Business to Consumer
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We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
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