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BlackBerry Users Get “LinkedIn” On-The-Go (EnterpriseMobileToday)
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Posted: 05/27/2010
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Now BlackBerry users can get “LinkedIn” on-the-go. The new application from the professional career networking site is designed to connect users no matter where they are. Chad Whitney, LinkedIn’s product manager for mobile posted a blog announcing the launch, stating, "Now you can walk into any interview, any customer engagement or client meeting with the ability to look up the details on over 60 million professionals worldwide, in real-time.” Designing new relevant products for the Blackberry platform is a high priority; therefore, application users can expect consistent feature enhancements and additions throughout the year. The application features six tabbed modules customized for Research In Motion's BlackBerry, maximizing the small screen. The social networking site offers a Blackberry group so users can be alerted to new feature launches or learn how to better utilize the application.
|
|
Industry:
Telecommunications
Topic:
Content Strategy,
Creative & Design,
Experience & Interaction
Region:
Global
Audience:
Business to Consumer,
Peer Groups & Communities
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If At First You Don’t Succeed: Give It Another Go (Ecommerce Times)
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Posted: 05/27/2010
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A new Google feature is giving advertisers another go at customers they may have baited, but didn’t fully hook with a purchase. Tested in beta last year, the “remarketing” feature is now available throughout the Google Content Network (GCN), including on YouTube. Although remarketing is not a novel idea, it does help marketers limber up their campaigns. The feature can be tied into search campaigns, leveraged with targeted messages across different Web pages or run simultaneously with other remarketing campaigns. Here’s how it works: companies drive traffic to their Web site via search ads and then retarget those same customers with customized ads as they browse other sites across the GCN. Remarketing is an often underutilized yet successful tactic – only 31 percent of marketers surveyed by Advertise.com and the Search Engine Marketing Professional Organization (SEMPO) have tried it yet 53.1 percent of those enjoyed great success with it.
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|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Business Intelligence,
E-Commerce,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Business,
Business to Consumer
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Brand Matters: Manufacturers Assert Brand Authority Online (CRM Daily)
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Posted: 05/27/2010
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Heavy hitting consumer brands like Levi Strauss, Procter & Gamble, Mattel and Columbia Sportswear have set their sites on the internet to increase direct sales and connect with consumers. Direct online retail sales by consumer-brand manufacturers skyrocketed nearly 13 percent to $487.6 million in 2009. The online offensive can be attributed to one part private-label, one part recession. The availability of lower-priced, private-label goods made up 22 percent of consumer-packaged goods retailed in 2009, while the global recession has rallied more budget-hunting comparison shoppers online. Online sales are expected to double from 6 to 12 percent ($211.7 billion) of the total retail market by 2012. Nearly 66 percent of U.S. shoppers surveyed said they would purchase the same amount or more on goods over the coming year as they had over the past year at the manufacturer’s Web sites they had visited.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Consumer
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Contemporary Fashion Fills The “White Space” At The Bay (Strategy Magazine)
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Posted: 05/13/2010
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Toronto’s Bay recently launched the “White Space," a contemporary designer section at the Queen Street location, with a swanky, invite-only soiree attended by local fashionistas and tastemakers. The high-profile, high-fashion event, co-hosted by Fashion Magazine, followed a similar strategic path that unveiled its couture sister-counterpart, The Room, last fall. VP of marketing, Patrick Dickinson said, “We know Fashion Magazine readers are interested in this kind of shopping destination; they're interested in this kind of experience.” To rollout the launch, the Bay ran full-page black and white print ads in both the Globe and Mail and National Post, in addition to eight full-color ads showcasing Canadian supermodel Daria Werbowy that will continue to run after White Space’s debut. The launch party also featured laptop stations where guests could login and tweet about the event while sipping cocktails and browsing White Space’s contemporary line-up of designers.
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|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Experience & Interaction,
Marketing Communications
Region:
North America
Audience:
Business to Consumer,
Peer Groups & Communities
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Stay Out Front With Smart Mobile Marketing Tactics (Marketing Vox)
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Posted: 05/13/2010
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You know the mobile marketing drill: Offer local coupons. Allow customers to pay for purchases directly from their phones. Inject with a little vavavavoom and you’ve got a competitive mobile marketing package. In light of the ever-changing mobile technology landscape –which means competitors are always on the hunt for bigger, better, more creative tactics – it makes good sense to consider adding these four tips to your mobile marketing toolbox: 1. Matt Silk, SVP of Waterfall Mobile recommends including a store locator in your mobile plan; 2. When used like direct mail or email, mobile subscriptions lists can help you to target your subscribers on-the-go; 3. Build applications and then market them strategically. Paul Reddick, CEO of Handmark at MoCoNews, recommends brands to "distribute them from their own Web sites or other traditional media outlets;” and 4. Forget about the apps altogether and concentrate your efforts on building a mobile Web site, which may be the smartest tactic of all, according to Practical E-Commerce.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Telecommunications
Topic:
Content Strategy,
Creative & Design,
E-Commerce,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Business
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This Year’s Online Brand Messaging More Relevant Than Ever To Your Customers (Marketing Vox)
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Posted: 05/13/2010
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A consumer preference survey by Opinion Research Corporation suggests that consumers in 2010 have been more responsive to online advertising than ever. Sponsored by Adfusion, a division of ARAnet, the survey’s results showed that consumers scored every type of online advertising higher in 2010 than they did in 2009. Adfusion said consumers preferred brand-oriented articles over other types of online advertising, including banner ads, pop-up ads, email offers or sponsored links. According to ARAnet president Scott Severson, the survey data reveals key information marketers should be paying heed: overall, consumers are tuning in to all forms of online advertising; preference for article-based advertising continues to grow; and younger, wealthier audiences–a highly coveted segment of the population – are receptive to all types of online advertising.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Content Strategy,
E-Commerce,
Marketing Communications
Region:
Global
Audience:
Business to Business
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Nokia’s “Design By Community”: Hope For Next-Gen Smartphone? (Mobile Magazine)
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Posted: 05/13/2010
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Former king of the mobile technology hill, Nokia, recently unveiled “Design by Community”, a project intended to tap into the psyche of the techie community and recapture the keys to the kingdom. Nokia’s plan of attack is to use its new website to solicit consumer feedback regarding characteristics smartphone users would most like to see in the next generation of smartphones. Nokia amassed thousands of votes about design parameters in the first round of voting. Future
reconnaissance rounds will seek information about characteristics, including: shape, materials, connectivity, video and features like camera. The voting system will reject configuration ideas that are too out-of-the-box or not creative enough. Nokia does not have plans to bring the winning creation to market. They will, however, incorporate them into a design concept.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Telecommunications
Topic:
Business Intelligence,
Creative & Design,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Consumer,
Peer Groups & Communities
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Developers Build Native Mobile Web Applications With Titanium 1.0 (Info World)
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Posted: 04/29/2010
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Appcelerator recently released Titanium 1.0, a cross-platform development system for mobile and desktop applications. The open source system is compatible with JavaScript, PHP, and Ruby, which eliminates the need for mobile application builders to learn the Objective-C language for iPhone or Google's Java language for Android systems. A translator enables building mobile and desktop applications that will run natively on different systems. The system supports development for PCs, Macintosh, and Linux while mobile platforms include Apple iPhone and Google Android. Plans include Research In Motion Blackberry support within the year. Scott Schwarzhoff, vice president of marketing for Appcelerator attributes Titanium’s competitive advantage over other cross-platform development frameworks to its ability to “offer native performance as well as native UI (user interface) and access to device capabilities.” Eliminating the barrier of learning Objective-C makes Titanium highly attractive to developers. Appcelerator will also develop a version of Titanium for Apple's new iPad.
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|
Industry:
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Creative & Design,
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
|
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Discover Technology’s Next Big Star At South By Southwest Interactive Festival (CNET News)
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Posted: 04/29/2010
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The competition is on to see who emerges as SXSWi's (South by Southwest Interactive Festival) biggest technology star. This year’s hottest ticket? The rivalry brewing between Gowalla and Foursquare, competing “geolocation” mobile applications which let users "check in" from their smartphones, share locations, and compete to earn Gowalla virtual goods and Foursquare "badges". With round-the-clock parties, panels, meet-and-greets and apps like Foodspotting, which uses GPS to help users locate specific menu items at local restaurants, the festival is poised to take over the entire city. Other geolocation start-ups want in on the action: Sunday night’s "Geobash" is co-hosted by SimpleGeo, HotPotato and Yowza, Loopt is launching a revamped, events-based iPhone app and Powered’s iPhone app "Snark It" earns users “liquidity” points to use toward free drinks.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Creative & Design,
E-Commerce,
Experience & Interaction,
Technology Implementation
Region:
Global,
North America
Audience:
Business to Consumer,
Peer Groups & Communities
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Filling The Gap With Enterprise-Wide Business Intelligence (CIO Magazine)
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Posted: 04/29/2010
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With multiple clothing brands to manage, including Old Navy, Banana Republic, The Gap and online retailer Piper-Lime, senior vice president of IT for The Gap, Michael Jones understands what it takes to operate a successful business intelligence project. Jones recommends that organizations adopt a single enterprise-wide data warehouse rather than operating separate data marts for each individual project. With one single system, Gap managers can mine data and reports across all of its brands and 3,100 globally dispersed stores. "Our challenge is to try to provide information across an entire enterprise," Jones said. With ten years of experience in enterprise-wide BI, the company has aligned data from all of its units into one data warehouse which allows it to answer a total of 96 questions, significantly more than if it operated single silos. While the cost of setting up a comprehensive data warehouse is higher, Jones claims the added flexibility is well worth the extra cost.
|
|
Industry:
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Technology Implementation
Region:
Global
Audience:
Business to Business
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Zappos Implements “Video Experience” (CIO Magazine)
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Posted: 04/15/2010
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Zappos recently launched interactive videos detailing Nike products, one of the shoe and clothing company’s largest brands. Initiated from customer queries that were best addressed visually, Zappos used software from Overlay.tv to link videos about various Nike items to its supply-chain system. Among the perks: shoppers can click on featured items to view any current promotions and find out if the product is available in stock. Customers can post video links on Facebook, upload their own videos to Zappos.com and post comments. Zappos objective is not necessarily the bottom line, but it will track stats on customer click-thrus and purchases. "The goal is to create a more pleasurable experience on our site," Kalma says. "The general philosophy is that will lead to purchases."
|
|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Creative & Design,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Consumer,
Peer Groups & Communities
|
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Opera Offers Android Users Faster, Nimbler Mini 5 Browser (InformationWeek)
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Posted: 04/15/2010
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The beta version of the Opera Mini 5 browser for Android is alive and well. The mobile browser features standard Opera features such as speed dial, tabbed browsing, password manager, speed and a slick design. The proxy-based browser is connected to Opera’s main servers, making it capable of remotely compressing data by up to 90% before sending it to the phone, a beneficial feature for low-bandwidth data connections. In addition to highlighting the browser’s desktop-like Web experience, initial reviews from InformationWeek blogger Eric Zeman said, “…the "killer feature," is the browser's speed. Opera Mini 5 loads Web sites dramatically faster than both the native Android browser and the Dolphin browser on both the Droid and the myTouch 3G."
|
|
Industry:
Telecommunications
Topic:
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Consumer
|
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|
Evolution Or Revolution? The Rise Of A New Advertising Age (Internet Evolution)
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Posted: 04/15/2010
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Research firm Outsell projects that 2010 will be a banner year for digital advertising. With revenues projected to reach $119.6 billion on digital media compared to $111.5 billion on ads in traditional print magazines and newspapers, this could be the year digital advertising revenues overtake traditional print media. "Advertisers are directing dollars toward the channels which generate the most qualified leads and most effective branding," Outsell vice president and lead analyst Chuck Richard said. According to Outsell, digital spending encompasses email, video ads, display ads and search engine marketing. The impact on the estimated $368 billion annual marketing costs? It’s likely to get more expensive. "I believe there is still a need for mass media like TV, radio, and some print... and the changes will be that the big media will get bigger and more expensive," states Mitch Drew, a TV ad salesperson and blogger based in Vancouver.
|
|
Industry:
Marketing, Design, & Interactive Communications
Topic:
Marketing Communications
Region:
Global
Audience:
Business to Business,
Business to Consumer
|
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Mastering The Whole Customer Experience (.net)
|
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Posted: 04/15/2010
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In a recent interview, Oliver Lindberg caught up with Paul Dawson, EMC Conchango’s experience director, to discuss the company’s methodology. EMC Conchango concentrates on what it calls “total experience design,” taking a comprehensive look at the customer journey from beginning to end, and all the points in between. EMC Conchango operates as the European arm of EMC Consulting, allowing it to leverage its global reach and cast a wider net to capture more global business. Based on fact, the experience planning process incorporates Agile methodology, regularly released software and eye tracking to analyze how people interact with the content of a page. The agency is also experimenting with electroencephalograms that are literally wired to reveal what consumer’s brains are thinking and feeling. The agency also partners with Microsoft to adopt new user-facing technology to better understand customer behavior and devise ways to prolong consumer interactions with brands and products.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Content Strategy,
Creative & Design,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global,
Europe
Audience:
Business to Business,
Business to Consumer
|
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|
Turning a New Page: Penguin Demos Interactive Books For The iPad (Digital Arts)
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Posted: 04/01/2010
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Imagine pointing on an interactive screen to accurately reveal constellations lighting up the night sky. Penguin Books recently unveiled fantastically interactive books like this one, which uses iPad’s compass app, at the Financial Times Digital Media and Broadcasting Conference in London. Taking Apple’s ePub application beyond the traditional narrative text it is designed to support, CEO John Makinson demoed how a number of titles ranging from popular children's literature to medical textbooks could be ported for the iPad. Makinson views the iPad as an out-of-the-box approach for e-book publishers, saying that "the definition of a book itself, as we can see, is up for grabs." Extended capabilities include embedded audio, video and streaming for both “learning and leisure apps” to further strengthen “Pearson’s, the publishing powerhouse that owns both Penguin Books and The Financial Times, push into digital and online education.”
|
|
Industry:
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Creative & Design,
E-Commerce,
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Consumer
|
|
|
|
Formatting Plain Text E-Mails for Dynamic Delivery (Internet Evolution)
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Posted: 04/01/2010
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Not all programs recognize html, so it’s important to remember that you don’t always have to have fancy formatting to get your message across. There are tips you can use to maximize your plain text emails. Plus, there are actually many benefits to sending plain text e-mails. First, leave formatting plain text to last and finally, test your format across multiple platforms. Steps in between include: prioritizing key content in the first few lines, cleaning up your format and making sure links don’t get lost in the crowd. Plain text allows subscribers to read your email even on their cell phones and smartphones. They are also much more likely to get through all the spam filters on the Internet than html email, and therefore can be read by more subscribers.
|
|
Industry:
Marketing, Design, & Interactive Communications
Topic:
Content Strategy,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Business,
Business to Consumer
|
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|
|
Rice University Study: Facebook Fan Pages Excel at Niche Marketing (ClickZ)
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Posted: 04/01/2010
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The results are in for Rice University's Jones Graduate School of Business study to determine how creating a presence on Facebook impacts businesses. The study incited an article in the March issue of the Harvard Business Review, with the study authors calling the Facebook page a qualified success for niche marketing. Rice professors collaborated with social media virgin Dessert Gallery, a local bakery and café chain in Houston. The study revealed fan pages have impact; however, mostly when targeting niche groups. First, after taking a preliminary survey, 75 out of 700 loyal customers accepted the invitation to fan Dessert Gallery’s Facebook page. Three months later, respondents completed another survey that revealed Facebook had a significant impact on their interaction with the brand. The bakery’s fans stopped by the cafe 20% more than non-fans, spending 33% more. The fan page also seemed to cultivate brand affection and loyalty.
|
|
Industry:
Retail & Products
Topic:
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
North America
Audience:
Business to Consumer,
Peer Groups & Communities
|
|
|
|
From Buzz to Buy: Social Commerce and Word-of-Mouth Marketing (ClickZ)
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Posted: 04/01/2010
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There’s a new buzz in town: social commerce skilfully links customers to customers online and then bridges them into commercial connections... driving customers to transition from "buzz" to "buy." The ultimate goal for delivering a meaningful and measurable social commerce program is to integrate all marketing activities into one streamlined campaign, blending social programs like Facebook, Twitter and company blogs with more traditional programs like in-store, direct marketing and mobile advertising. Building a social commerce program entails the following: (1) give your customers a venue for creating user-generated content; (2) expand your customer-voice from the outside-in and (3) leverage customer feedback in all your marketing initiatives. The challenge then is to deliver meaningful products and services that meet your customers’ needs.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Content Strategy,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
|
|
|
|
Sears Innovates with Multichannel Strategy (Chief Marketer)
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Posted: 03/18/2010
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Chief Marketer recently spoke with Sears' senior vice president online Imran Jooma to unravel the success behind the brand Sears Holdings Corp’s (Sears and Kmart) aggressive approach to bring merchandise and marketing to online communities (MySears.com) and mobile commerce (Sears2Go). The new campaign, “ShopYourWay”, is a multichannel strategy with new initiatives including Marketplace at Sears.com, which gives online shoppers the opportunity to locate and purchase products from outside retailers. Jooma credits Sears with having a robust fan community at MySears.com, which allows the company to pinpoint and deliver additional categories of interest. To maintain ease-of-use and minimize cumbersome navigation, Sears launched Quick View and ClickSee, which gives customers a quick visual of related and compatible products. The company is in-touch with customer feedback to improve both in-store and online shopping experiences, and recently added an iPhone app to its Sears2Go mobile shopping initiative.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Consumer,
Peer Groups & Communities
|
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|
On-the-Go with Target’s Mobile Gift Cards (Promo Magazine)
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Posted: 03/18/2010
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Now, with its mobile gift card option, Target, the second-largest U.S. discount chain, makes paying with plastic old school. The retailer is letting customers use mobile phones to redeem gift cards as more consumers use phones with Internet access. Shoppers simply save the account numbers for their Target GiftCards to a PIN-protected area at either online or at the retailer's mobile-optimized site. Customers access the mobile site on their phones, enter the login and PIN for the card and complete the purchase when the cashier scans the unique 2D barcode on the display screen into Target’s P-O-S system, which has been outfitted across all 1740 Target stores nation wide. Customers can also access the mobile site to view merchandise, check product availability, manage gift registries and find locations, among other things. Other retailers like Starbucks and 7-Eleven are testing similar barcode technology to incorporate into their mobile business strategies.
|
|
Industry:
Retail & Products
Topic:
E-Commerce,
Experience & Interaction,
Technology Implementation
Region:
North America
Audience:
Business to Consumer
|
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|
iPhone App Enables Paying with Plastic (CNN Money)
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Posted: 03/18/2010
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Operating businesses remotely just got even better. While credit card transactions were standardized in traditional business settings long ago, paying with plastic was only a pipe dream for those conducting business on the road. Now, a host of software is on the market allowing mobile businesses to process credit card payments on their cell phones. From Apple's iPhone applications to Inner Fence, which developed the first iPhone app for processing credit cards, there are a slew of applications out there that allow proprietors to issue refunds, review sales, and email electronic receipts for transactions.
|
|
Industry:
Retail & Products,
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
E-Commerce,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
|
|
|
|
Where New Technologies Emerge: The Consumer Electronics Show in Las Vegas (New Media Knowledge)
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Posted: 03/18/2010
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|
Driven by innovation, the annual Consumer Electronics Show in Las Vegas again brought hot products to the forefront. A traditional showcase for new and emerging technologies and gadgets, the show provides an interactive forum for companies to reveal their latest and greatest products and services. This year, Yahoo announced a host of new partners for its Connected TV project, which aims to provide Internet service to televisions. In addition, Panasonic TV’s new built-in video camera allows customers to make Skype video calls. Andrew Lim, editor of mobile reviews site Recombu, told NMK, “It's about giving consumers better access to existing services….” Car manufacturer Ford is integrating social media into their services with its Sync MyTouch in-car Internet system, which allows on-the-go drivers to access the Web via WiFi or 3G mobile connection. CES 2010 demonstrated that once-complex technology continues to become more user-friendly.
|
|
Industry:
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Consumer
|
|
|
|
Programming With Screen Shots, Not Just Code (Dr. Dobbs)
|
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Posted: 03/04/2010
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Massachusetts Institute of Technology researchers have developed a new system that allows one to program with screenshots. For more than three decades, the graphical user interface (GUI) has dominated computer programing, but its underlying reliance on code manipulation means it’s still relatively labor intensive for computer programmers to customize or build programs. The new system, Sikuli, enables programmers to develop programs using GUI screen shots. While it requires some knowledge of Python, the system enables even casual users to create new programs without mastering complex programming language. The user simply draws a box around the desired content, captures the screen shot and then places it appropriately into the Python code. The research team plans to present a paper entitled GUI Testing Using Computer Vision at CHI, the premier conference on human-computer interactions, where they will describe new applications of Sikuli aimed at large software development projects, both for programmers and non-programmers.
|
|
Industry:
Technology, Consulting, & Professional Services
Topic:
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
|
|
|
|
Nexus One Propels Google Into Online Retail (BusinessWeek)
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Posted: 03/04/2010
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|
Google Inc. has entered the world of online retailing with its sales of the Nexus One, an HTC Corp. manufactured and Android mobile system operated phone. Google will also sell additional Android operated devices, like Motorola Inc. phones, with aims to promote further adoption of the Android operating system. With support from Google’s online store, T-Mobile USA and Verizon Wireless will also carry the Nexus One. "We hope that by partnering with us in offering the Nexus One and future phones from Google, operators will be able to drive even more customers to their network and will be able of [sic] offer their customers another innovative Android device," said Katie Watson, Google spokeswoman.
|
|
Industry:
Retail & Products,
Telecommunications
Topic:
Content Strategy,
E-Commerce
Region:
Global
Audience:
Business to Consumer
|
|
|
|
Sweet Tweets for Tasti D-Lite (BrandWeek)
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Posted: 03/04/2010
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Thanks to Tasti D-Lite, tweeting produces sweet results. With the TastiRewards program, customers’ loyalty cards are connected to their Twitter or Foursquare accounts. Each time a card is used, updates for Tasti D-Lite are sent through Twitter or Foursquare and the customer earns a point. Fifty points reward the customer with a free Tasti D-Lite cup or cone. "Clearly you can see if someone has 1,000 followers and visits Tasti D-Lite once a week that message will get out there," said B.J. Emerson, director of information and social technologies at Tasti D-Lite. TastiRewards will start with 10 locations, including Nashville, Tenn., Scottsdale, Ariz., Houston, and Miami and expand to 47 Tasti D-Lite stores nationwide this spring.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Content Strategy,
Experience & Interaction,
Marketing Communications
Region:
North America
Audience:
Business to Consumer,
Peer Groups & Communities
|
|
We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
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