 |
|
|
Driving the Competition (BrandWeek)
|
|
Posted: 06/19/2009
|
|
 |
|
|
With 1.2 million members worldwide and more than 145,904 fans on Facebook, brand behemoth Harley-Davidson is now driving their brand power home online with social media and mobile marketing. Proud of its powerful offline impact, according to Randy Sprenger manager of electronic advertising and direct promotions, online campaigns and mobile marketing are helping the company get in touch with what people are saying outside the walls of Harley. Sprenger claims the brand’s strength can be attributed to the personal connection established between company and rider. “We are actually riders. We participate in events as riders. I think one of the greatest strengths is the passion and enthusiasm here at the motor company for our riders. We always want to be out, talking to them.”
|
|
Industry:
Marketing, Design, & Interactive Communications
Topic:
Business Intelligence,
Content Strategy,
Creative & Design,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Consumer,
Peer Groups & Communities
|
|
|
|
Twitter’s New Swan Song (Fast Company)
|
|
Posted: 06/19/2009
|
|
|
|
|
Twitter’s new change may appear to be one small chirp in the Twitter universe, but has the potential to turn up the volume even further on the lifecasting powerhouse’s increasing relevance. Tweeters now have access to “hive-minded” buzz through the new “search” and “trending topics” additions that appear on every homepage, reflecting real-world trends and socially-relevant topics. With its speed and real-time social relevance that even extends beyond Google’s reach, the powerful new tool could help Twitter top the charts with marketers seeking to spread their latest advertisements and become even more relevant to Tweeters looking to connect with the world around them.
|
|
Industry:
Marketing, Design, & Interactive Communications
Topic:
Business Intelligence,
Content Strategy,
Marketing Communications
Region:
Global
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
|
|
|
|
Online Communities Strengthen Brand Power (Chief Marketer)
|
|
Posted: 05/24/2009
|
|
|
|
|
No matter your product or service, building online brands means building virtual communities that cultivate customer loyalty and provide lasting value. Shaping customer experiences that allows for custom-control, targeted e-mail follow-ups and strategic communications will not only maximize the time your customers spend with your brand, it will also increase your messaging impact and build mindshare, too. It never hurts to make the experience enjoyable, too, through elements like compelling visual design, intuitive navigation and user-generated content. Take for instance, the Pen Collective, by eROI and Wacom. The group now boasts more than 3000 active members, due to the brand’s intuitive mix of tutorials, testimonials, wit and social networking to create an inimitable personal connection to the brand.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Business Intelligence,
Content Strategy,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
|
|
|
|
Crutchfield Optimizes First Impression (MarketingVOX)
|
|
Posted: 05/13/2009
|
|
|
|
|
This case study explores how online retailers can turn the average welcome email into a powerful conversion driving tool. A Retail Welcome Email Benchmark study estimates that only 76% of the biggest online retailers are even utilizing a welcome email—which is not to assume that the ones being sent are effective. The welcome email can be used to educate the recipient about your brand and what benefits they receive as a subscriber. In the case of Crutchfield, an online electronics retailer, they transformed their welcome email from a text only email to one that highlighted the differentiating factors of their brand. The redesign added images and was more consistent with the look of the newsletters recipients would receive. Crutchfield’s approach represents a changing trend with up to 89% of retailers sending HTML welcome emails, up 11% from 2007.
|
|
Industry:
Retail & Products
Topic:
Content Strategy,
Creative & Design,
E-Commerce,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Consumer
|
|
|
|
Social Networks Growing Popularity (CRM Daily)
|
|
Posted: 04/22/2009
|
|
|
|
|
According to Nielsen, social networks and blogs are quickly becoming the most prevalent uses of the web at three times the rate of search and e-mail. Nielsen also notes that social-computing sites like blogs and social networks are visited by over 67% of the worldwide online population and represent 1 out of every 11 minutes of activity online globally. As the social networks become more varied, they are also growing to be more mobile with 19% of mobile device users in the US state they use their phones for social networking and as many as 3 million mobile users were regularly texting Facebook at the close of 2008. The statistics prove that social networks are now and will continue to be an essential part of the online experience globally.
|
|
Industry:
Retail & Products,
Telecommunications
Topic:
Content Strategy,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Consumer,
Peer Groups & Communities
|
|
We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
Newest
|
M3W Favorites
