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Opera Offers Android Users Faster, Nimbler Mini 5 Browser (InformationWeek)
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Posted: 04/15/2010
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The beta version of the Opera Mini 5 browser for Android is alive and well. The mobile browser features standard Opera features such as speed dial, tabbed browsing, password manager, speed and a slick design. The proxy-based browser is connected to Opera’s main servers, making it capable of remotely compressing data by up to 90% before sending it to the phone, a beneficial feature for low-bandwidth data connections. In addition to highlighting the browser’s desktop-like Web experience, initial reviews from InformationWeek blogger Eric Zeman said, “…the "killer feature," is the browser's speed. Opera Mini 5 loads Web sites dramatically faster than both the native Android browser and the Dolphin browser on both the Droid and the myTouch 3G."
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Industry:
Telecommunications
Topic:
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Consumer
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Mastering The Whole Customer Experience (.net)
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Posted: 04/15/2010
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In a recent interview, Oliver Lindberg caught up with Paul Dawson, EMC Conchango’s experience director, to discuss the company’s methodology. EMC Conchango concentrates on what it calls “total experience design,” taking a comprehensive look at the customer journey from beginning to end, and all the points in between. EMC Conchango operates as the European arm of EMC Consulting, allowing it to leverage its global reach and cast a wider net to capture more global business. Based on fact, the experience planning process incorporates Agile methodology, regularly released software and eye tracking to analyze how people interact with the content of a page. The agency is also experimenting with electroencephalograms that are literally wired to reveal what consumer’s brains are thinking and feeling. The agency also partners with Microsoft to adopt new user-facing technology to better understand customer behavior and devise ways to prolong consumer interactions with brands and products.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Content Strategy,
Creative & Design,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global,
Europe
Audience:
Business to Business,
Business to Consumer
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Turning a New Page: Penguin Demos Interactive Books For The iPad (Digital Arts)
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Posted: 04/01/2010
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Imagine pointing on an interactive screen to accurately reveal constellations lighting up the night sky. Penguin Books recently unveiled fantastically interactive books like this one, which uses iPad’s compass app, at the Financial Times Digital Media and Broadcasting Conference in London. Taking Apple’s ePub application beyond the traditional narrative text it is designed to support, CEO John Makinson demoed how a number of titles ranging from popular children's literature to medical textbooks could be ported for the iPad. Makinson views the iPad as an out-of-the-box approach for e-book publishers, saying that "the definition of a book itself, as we can see, is up for grabs." Extended capabilities include embedded audio, video and streaming for both “learning and leisure apps” to further strengthen “Pearson’s, the publishing powerhouse that owns both Penguin Books and The Financial Times, push into digital and online education.”
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Industry:
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Creative & Design,
E-Commerce,
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Consumer
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Formatting Plain Text E-Mails for Dynamic Delivery (Internet Evolution)
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Posted: 04/01/2010
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Not all programs recognize html, so it’s important to remember that you don’t always have to have fancy formatting to get your message across. There are tips you can use to maximize your plain text emails. Plus, there are actually many benefits to sending plain text e-mails. First, leave formatting plain text to last and finally, test your format across multiple platforms. Steps in between include: prioritizing key content in the first few lines, cleaning up your format and making sure links don’t get lost in the crowd. Plain text allows subscribers to read your email even on their cell phones and smartphones. They are also much more likely to get through all the spam filters on the Internet than html email, and therefore can be read by more subscribers.
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Industry:
Marketing, Design, & Interactive Communications
Topic:
Content Strategy,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Business,
Business to Consumer
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Rice University Study: Facebook Fan Pages Excel at Niche Marketing (ClickZ)
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Posted: 04/01/2010
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The results are in for Rice University's Jones Graduate School of Business study to determine how creating a presence on Facebook impacts businesses. The study incited an article in the March issue of the Harvard Business Review, with the study authors calling the Facebook page a qualified success for niche marketing. Rice professors collaborated with social media virgin Dessert Gallery, a local bakery and café chain in Houston. The study revealed fan pages have impact; however, mostly when targeting niche groups. First, after taking a preliminary survey, 75 out of 700 loyal customers accepted the invitation to fan Dessert Gallery’s Facebook page. Three months later, respondents completed another survey that revealed Facebook had a significant impact on their interaction with the brand. The bakery’s fans stopped by the cafe 20% more than non-fans, spending 33% more. The fan page also seemed to cultivate brand affection and loyalty.
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Industry:
Retail & Products
Topic:
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
North America
Audience:
Business to Consumer,
Peer Groups & Communities
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