 |
|
|
From Buzz to Buy: Social Commerce and Word-of-Mouth Marketing (ClickZ)
|
|
Posted: 04/01/2010
|
|
 |
|
|
There’s a new buzz in town: social commerce skilfully links customers to customers online and then bridges them into commercial connections... driving customers to transition from "buzz" to "buy." The ultimate goal for delivering a meaningful and measurable social commerce program is to integrate all marketing activities into one streamlined campaign, blending social programs like Facebook, Twitter and company blogs with more traditional programs like in-store, direct marketing and mobile advertising. Building a social commerce program entails the following: (1) give your customers a venue for creating user-generated content; (2) expand your customer-voice from the outside-in and (3) leverage customer feedback in all your marketing initiatives. The challenge then is to deliver meaningful products and services that meet your customers’ needs.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Content Strategy,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
|
|
|
|
From Business Revolution to Evolution in 15 Minutes (Harvard Business)
|
|
Posted: 12/17/2009
|
|
|
|
|
Struggling to create a breakthrough in your business strategy? The solution is as simple as turning the revolutionary into the evolutionary. It may sound like a slow process, but with the “15 minute competitive advantage” individual progressive steps occur quickly. As you build your business, each new lesson learned and experience gained (every 15 minutes) evolves into a step toward progress. Scott Cook, founder of Intuit, advises business owners “to turn business concepts into hypotheses to test fast.” Akin to rapid prototyping, this kind of “hypothesis testing” doesn’t require radical change when based on success markers like: Trial-able, Reversible, Familiar and Congruent with future directions, among others. The process gently leads consumers to the next level of business evolution without forcefeeding revolutionary new ideas before they are primed for mass consumption.
|
|
Industry:
Technology, Consulting, & Professional Services
Topic:
Content Strategy,
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Business
|
|
|
|
Following the Digital Footprint with Google Friend Connect (eWeek)
|
|
Posted: 08/15/2009
|
|
|
|
|
New technology is making it easier than ever to follow your friends’ digital footprints as they trek across the web. Footprints, a gadget for Google’s Friend Connect service, was created by a Japanese programmer to reveal who’s visiting your Web site and when. The gadget displays the following information for up to ten visitors: the visitor’s name, time of last visit, and photo, which links to his or her personal profile. Users will have a reasonable degree of control when using Footprints, including the ability to erase their footprints each time a particular site is visited. The privacy controls also enable visitors to hide their profiles from the sites they visit. Further safeguarding privacy, visitors’ information will only appear if they are signed in and registered users of Friend connect.
|
|
Industry:
Technology, Consulting, & Professional Services
Topic:
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Consumer,
Peer Groups & Communities
|
|
|
|
Finding Common Ground: Insights on Engineering and Design (BusinessWeek)
|
|
Posted: 06/05/2009
|
|
|
|
|
Microsoft Research Principal Scientist Bill Buxton is calling for engineers and user-experience designers to find some common ground. Faced with ongoing questions from well-intentioned engineers regarding design, Buxton acknowledges the answers are more complicated than becoming a designer themselves or simply learning to “do” design as many engineers suggest. First, Buxton counsels that professional competence equal to the task must be added to your team. While the UX and engineering tasks certainly go hand-in-hand, expert proficiency is difficult to come by for each discipline, making it often impossible to jump seamlessly between the two. Buxton advises a four-layered approach: Design awareness, Design literacy, Design thinking, and Design practice to achieve results and solutions worthy of your customers.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Creative & Design,
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
|
|
|
|
Filtering The Noise: Discovery Personalizes The Online Experience (Tech News World)
|
|
Posted: 11/11/2010
|
|
|
|
|
The internet abounds with buzzwords. Now, there’s new buzz about “discovery,” the real-time aggregation and personalization of content as it is applied to an online experience. Take Amazon for example, an online retailer that makes purchasing recommendations based on your past buying behavior and others that match your browsing and purchasing habits. True discovery, however, elevates this concept to the next level: It will tie together what you have liked, purchased, viewed, discussed, and browsed, into a real-time aggregator that provides recommendations on any category of your choosing. For discovery to be completely revolutionary, it must have both an online and mobile interface. From websites like Yelp to smartphone applications like mobile GPS, several discovery platforms are in the works, including Ping, a music discovery engine launched by Steve Jobs in September.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Consumer,
Peer Groups & Communities
|
|
We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
Title (Z-A)
|
M3W Favorites
