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Write It. Snap it. Post it. Done. Posterous Launches Mobile App PicPosterous (Fast Company)
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Posted: 09/25/2009
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Touted as the simplest blogging tool to date, Posterous makes it easier for bloggers to post content to multiple accounts with just one step: by emailing post@posterous.com. Anytime users send a document or upload a photo or link, Posterous autoposts the content to any other accounts users specify, including other administered blogs and emailing posts to subscribers. Add the photoblogging app PicPosterous to the mix for yet an even easier way to upload photos and video to your sites quickly. By replacing your built-in camera app and using Apple’s in-app emailing, you snap photos continuously and post them live instead of having to wait until the end of an event. With ease and speed at the forefront of this power-tool app, this may just be the app to woo even non-experts.
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Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Peer Groups & Communities
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Report Shows That B-to-B Marketers Harness the Power of Social Media (BtoB Online)
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Posted: 09/11/2009
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B-to-B marketers tend to dedicate a greater portion of their budgets to newer media platforms, so it’s no surprise that the report, “Harnessing the Power of Newer Media Platforms for More Effective Marketing,” shows a dramatic increase in social media among b-to-b marketers. The updated report from BtoB and the ANA (Association of National Advertisers)documents that 66% percent of marketers surveyed currently employ social media, up from 20% in 2007. An overwhelming 57% now target social media, a 42% increase over respondents two years ago. Blogging and mobile are the “newer media” tactics not currently being employed, but respondents claim they’ll begin using both in the next year. LinkedIn is chief among the social networks utilized by b-to-b marketers, while Facebook ranked highest overall. Viral video and podcasts are chalked up to be the next go-to b-to-b marketing tactic over the next year.
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Industry:
Marketing, Design, & Interactive Communications
Topic:
Business Intelligence,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Peer Groups & Communities
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Figuring Out the Tools of the Social Trade: How Intuit Benefits from Social Media (BusinessWeek)
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Posted: 09/11/2009
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For many companies it may seem impossible to get measurable results from social media campaigns, but Intuit (INTU) appears to be profiting from its new social community, Quickbooks
Live Community. Intuit’s secret to success? The accounting software maker aggregates tried-and-true users into a live community where they can exchange meaningful information. For customers, that means quicker responses to troubleshooting while the company is relieved of providing more paid technicians. The live community is immediately accessible to users
opening QuickBooks 2009 on a PC or Mac. Since launching the new social element, the company has enjoyed multiple benefits from decreasing costs for tech support and enhancing customer service to tripling its channel traffic and increasing market share by 4 points, to 94%.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
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Breaking Through the Barriers to Adopting Social Media in Email Marketing (New Media Knowledge)
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Posted: 09/11/2009
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A recent survey by email experts StrongMail cited that 62 percent of firms plan to increase social media spending while 66 percent plan to integrate social media into their email marketing campaigns. NMK sat down with Paul Bates, managing director of StrongMail, to get an insider’s
perspective for breaking through the barriers to effectively engage social media. Find out where your customers are hanging out online and observe their behavior there; engage competitive analysis across the social spectrum to find out where your competitors are lurking and determine whether they are or are not enjoying success. The conversation with Bates is packed
with stats, insights and tips for marketers to engage customers in meaningful conversation and begin to integrate social media into an email marketing strategy with enormous ROI on their marketing dollars.
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Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Content Strategy,
Creative & Design,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Peer Groups & Communities
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Maximize your Web Site’s Mobilization with CSS (Practical eCommerce)
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Posted: 09/11/2009
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With mobile internet use and mobile-friendly browsing on the rise, expert Armando Roggio is
encouraging businesses to consider his “Web Design Tips” before redesigning their e-commerce sites to address their mobilization. Simple techniques such as adding a second style sheet or slightly revising a page’s HTML can enhance mobile shopping experiences
without wasting time to register new mobile domains or create mobile-specific styles. The best
solution? According to Roggio, it’s more efficient to redesign your current site to render well
across multiple platforms including mobile, desktop, RSS, and more, using CSS. To illustrate his advice, Roggio creates a home page for an e-commerce comic book store with an instructional video demonstrating how to create mobile-friendly background images.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Creative & Design,
E-Commerce,
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
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We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
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