 |
|
|
Filling The Gap With Enterprise-Wide Business Intelligence (CIO Magazine)
|
|
Posted: 04/29/2010
|
|
 |
|
|
With multiple clothing brands to manage, including Old Navy, Banana Republic, The Gap and online retailer Piper-Lime, senior vice president of IT for The Gap, Michael Jones understands what it takes to operate a successful business intelligence project. Jones recommends that organizations adopt a single enterprise-wide data warehouse rather than operating separate data marts for each individual project. With one single system, Gap managers can mine data and reports across all of its brands and 3,100 globally dispersed stores. "Our challenge is to try to provide information across an entire enterprise," Jones said. With ten years of experience in enterprise-wide BI, the company has aligned data from all of its units into one data warehouse which allows it to answer a total of 96 questions, significantly more than if it operated single silos. While the cost of setting up a comprehensive data warehouse is higher, Jones claims the added flexibility is well worth the extra cost.
|
|
Industry:
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Technology Implementation
Region:
Global
Audience:
Business to Business
|
|
|
|
Figuring Out the Tools of the Social Trade: How Intuit Benefits from Social Media (BusinessWeek)
|
|
Posted: 09/11/2009
|
|
|
|
|
For many companies it may seem impossible to get measurable results from social media campaigns, but Intuit (INTU) appears to be profiting from its new social community, Quickbooks
Live Community. Intuit’s secret to success? The accounting software maker aggregates tried-and-true users into a live community where they can exchange meaningful information. For customers, that means quicker responses to troubleshooting while the company is relieved of providing more paid technicians. The live community is immediately accessible to users
opening QuickBooks 2009 on a PC or Mac. Since launching the new social element, the company has enjoyed multiple benefits from decreasing costs for tech support and enhancing customer service to tripling its channel traffic and increasing market share by 4 points, to 94%.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
|
|
|
|
Facebook Gears Up For Major eCommerce Drive (BusinessWeek)
|
|
Posted: 03/03/2011
|
|
|
|
|
In an effort to convert more of the social network’s 500 million users into regular online shoppers, Facebook is now wooing big business. Facebook has added e-commerce features designed to “attract users, keep them logged-on longer, and generate higher advertising sales,” thereby attracting major brands to sell their products and services through the social networking site. Helping with the effort are companies like Minneapolis-based Alvenda and San Francisco-based Payvment, whose technologies have allowed the company to integrate a retail component into Facebook pages and facilitate payment. David Fisch, who runs the newly formed commerce partnerships group at Facebook, hopes the effort may turn the company into an online shopping alternative. More than half of the top 25 retail sites, including retail competitors like eBay and Amazon, have linked their sites to the social network in the past year, Facebook says.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Consumer,
Peer Groups & Communities
|
|
|
|
Expanding the Mobile Web (MIT - Massachusetts Institute of Technology)
|
|
Posted: 03/08/2009
|
|
|
|
|
Microchip maker, ARM, has partnered with Adobe to bring more Adobe software capabilities to more mobile phone users. Until now, many videos that run in Adobe Flash Players could not be viewed on cell phones due to software incompatibility. This new partnership is good news for users as well as programmers who will now have the tools necessary to build content that can work across many devices. In addition, Adobe has teamed with mobile phone manufacturers Nokia, Sony Ericsson, Qualcomm and others to standardize Adobe Flash on mobile devices. Adobe is counting on its removal of licensing fees to encourage integration of its Flash Player. Some industry insiders claim the move is a reaction to Microsoft’s comparable Flash Player, Silverlight. Possible. But, if it gets Flash to more mobile users, that’s enough for us.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Telecommunications
Topic:
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
North America
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
|
|
|
|
Doritos iD3: Unveils the Mysterious Flavor of London’s Underworld (Digital Arts)
|
|
Posted: 10/08/2009
|
|
|
|
|
Dubbed iD3, Doritos’ newest flavor plays on the mysteriously hard-to-identify flavors often found in packaged foods. To launch the savory snack, Doritos tapped rehabstudio to build an interactive advergame set among the grit and grime of London’s seedy crime world. The hook? Identify the exact flavor for the chance to win £20,000. Rather than going straight to the masses, Doritos engaged rehabstudio to design an interactive experience using elements of film and narrative to lead gamers through a suite of ‘choose your own adventure’ options. Utilizing a sophisticated back end system, the game pushes its cutting-edge technology to the max and extends beyond Doritos’ website. The 3D game uses the Facebook Connect app, allowing developers to create a personalized advergame that draws content from and links back to a user’s Facebook profile.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Creative & Design,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Europe
Audience:
Business to Consumer,
Peer Groups & Communities
|
|
We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
Title (Z-A)
|
M3W Favorites
