 |
|
|
Getting Social with Adobe Flash Platform Services (InformationWeek)
|
|
Posted: 10/22/2009
|
|
 |
|
|
Adobe partnered with Gigya, a social media management platform, to launch Flash Platform Services, to add more sociability and measurability to developers creating Flash applications. The service’s three core principles: Distribution, Collaboration, and Social, aim to take Flash viral and social in the online distribution of Flash applications over platforms like Web, desktops and mobile devices. Available later this year, users will be able to “Flash” forward with the service that enables them to share, collaborate and facilitate real-time application distribution, tracking, and monetization to get one solid application that can ultimately deploy over 70 social networks and services. 98% of PCs with Internet connections are equipped with Adobe's Flash software, but applications are not always installed.
|
|
Industry:
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Business Intelligence,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
|
|
|
|
Transforming Innovation: New Technology. New Speed. New Price. New Customers. (Massachusetts Institute of Technology)
|
|
Posted: 10/08/2009
|
|
|
|
|
Technology continues to transform the face of innovation at breakneck speed. Where it used to take major moxie, manpower and minutes to launch comprehensive testing campaigns, the newfound ability to incorporate new Web features faster and immediately measure consumer response means companies can now achieve rapid fire results for next to nothing cost. The result? Innovation–the lifeblood of growth–is not only more efficient and cheaper, it also more accurately pinpoints behavior to identify exactly what consumers want. Sophisticated tracking systems enable businesses–from web-based companies to retailers–to exploit new information technology to conduct testing and collect meaningful consumer data to ultimately capture even more consumer spending.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Creative & Design,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
|
|
|
|
Figuring Out the Tools of the Social Trade: How Intuit Benefits from Social Media (BusinessWeek)
|
|
Posted: 09/11/2009
|
|
|
|
|
For many companies it may seem impossible to get measurable results from social media campaigns, but Intuit (INTU) appears to be profiting from its new social community, Quickbooks
Live Community. Intuit’s secret to success? The accounting software maker aggregates tried-and-true users into a live community where they can exchange meaningful information. For customers, that means quicker responses to troubleshooting while the company is relieved of providing more paid technicians. The live community is immediately accessible to users
opening QuickBooks 2009 on a PC or Mac. Since launching the new social element, the company has enjoyed multiple benefits from decreasing costs for tech support and enhancing customer service to tripling its channel traffic and increasing market share by 4 points, to 94%.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
|
|
|
|
Maximize your Web Site’s Mobilization with CSS (Practical eCommerce)
|
|
Posted: 09/11/2009
|
|
|
|
|
With mobile internet use and mobile-friendly browsing on the rise, expert Armando Roggio is
encouraging businesses to consider his “Web Design Tips” before redesigning their e-commerce sites to address their mobilization. Simple techniques such as adding a second style sheet or slightly revising a page’s HTML can enhance mobile shopping experiences
without wasting time to register new mobile domains or create mobile-specific styles. The best
solution? According to Roggio, it’s more efficient to redesign your current site to render well
across multiple platforms including mobile, desktop, RSS, and more, using CSS. To illustrate his advice, Roggio creates a home page for an e-commerce comic book store with an instructional video demonstrating how to create mobile-friendly background images.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Creative & Design,
E-Commerce,
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
|
|
|
|
Is Real-time Internet Worth All the Buzz? (New Media Knowledge)
|
|
Posted: 08/27/2009
|
|
|
|
|
You may be wondering what’s behind all the real-time Internet buzz. Before you determine the real worth of real-time Internet, consider Dell’s success with their @DellOutlet platform on Twitter, the front-runner in the real-time game. The company has experienced real financial gain (to the Tweet of $3 million dollars in revenue) from real-time marketing, “Tweeting” followers a
mixture of exclusive content and time specific discount incentives. According to Joe Hughes of Yomego there are two key elements to real-time Internet: (1) practically no delay between composition and publishing and (2) the ability for users to discover content in real-time. With an estimated three to four hundred million people currently using some version of real-time Internet (across platforms like Facebook, Friendfeed, Yauba and jabber), the numbers are too large to ignore as merely a fad.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
|
|
We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
Newest
|
M3W Favorites
