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Global Spending on Mobile Advertising to Rise Exponentially by 2013 (Marketing Vox)
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Posted: 11/08/2009
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New data from Gartner predicts that global spending on mobile ads will rise 74%, reaching $913.5M this year, escalating to more than $13B by 2013. The report claims that location-based targeting and bigger gains in GPS technology, along with wide adoption of smartphones, 3G network data plans and downloadable applications will incite the growth as early as 2010. Parks Associates reports that advertising revenues in the US and Canada will grow from $208M in 2009 to $1.5B by 2013, with smartphone sales accounting for 45.5% of all mobile phone sales that year. JiWire reports a 79% increase in the use of mobile devices at public Wi-Fi hotspots in North America in the first half of 2009, and while research from MRI shows early consumer disapproval with mobile ads, 20% of that same audience would like to watch live TV via their cellphones.
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Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global,
North America,
Asia Pacific,
Europe
Audience:
Business to Consumer
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Digital Window Shopping: The Return of the Online Cart Deserter (Marketing Vox)
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Posted: 10/22/2009
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A McAfee study found that online cart deserters may simply suffer from a temporary case of cold feet. Digital Window Shopping: The Long Journey to Buy, finds that 65% of online window shoppers simply wait a day or two before committing to a purchase. The study, which examined 163 million online transactions, suggests that these shoppers may just open their wallets a little more slowly than others. "The good news is that those shoppers who you thought were disappearing may not be gone, they may just be delaying," said Research Analyst Shane Keats of McAfee. Sales conversions are 11% higher when accompanied by security cues like Trustmark and a PayPal/comScore study found that 21% of buyers will abandon a site completely without security verification, further suggesting that abandonment and security issues go hand-in-hand.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
E-Commerce,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Consumer
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Doritos iD3: Unveils the Mysterious Flavor of London’s Underworld (Digital Arts)
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Posted: 10/08/2009
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Dubbed iD3, Doritos’ newest flavor plays on the mysteriously hard-to-identify flavors often found in packaged foods. To launch the savory snack, Doritos tapped rehabstudio to build an interactive advergame set among the grit and grime of London’s seedy crime world. The hook? Identify the exact flavor for the chance to win £20,000. Rather than going straight to the masses, Doritos engaged rehabstudio to design an interactive experience using elements of film and narrative to lead gamers through a suite of ‘choose your own adventure’ options. Utilizing a sophisticated back end system, the game pushes its cutting-edge technology to the max and extends beyond Doritos’ website. The 3D game uses the Facebook Connect app, allowing developers to create a personalized advergame that draws content from and links back to a user’s Facebook profile.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Creative & Design,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Europe
Audience:
Business to Consumer,
Peer Groups & Communities
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Transforming Innovation: New Technology. New Speed. New Price. New Customers. (Massachusetts Institute of Technology)
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Posted: 10/08/2009
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Technology continues to transform the face of innovation at breakneck speed. Where it used to take major moxie, manpower and minutes to launch comprehensive testing campaigns, the newfound ability to incorporate new Web features faster and immediately measure consumer response means companies can now achieve rapid fire results for next to nothing cost. The result? Innovation–the lifeblood of growth–is not only more efficient and cheaper, it also more accurately pinpoints behavior to identify exactly what consumers want. Sophisticated tracking systems enable businesses–from web-based companies to retailers–to exploit new information technology to conduct testing and collect meaningful consumer data to ultimately capture even more consumer spending.
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Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Creative & Design,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
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A Sweet Flight: Chocolate Takes to the Sky (Chief Marketer)
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Posted: 09/25/2009
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Sweetriot, a New-York based candy company, will take to the skies this spring to hawk their $3 chocolate bar on Virgin America. “It's a good way to get the chocolate bars into people's hands,” notes Sarah Endline, company mastermind and chief rioter. In addition to being available online at www.sweetriot.com, the new product also has limited distribution at retail stores like Whole Foods. The company participates in sampling events and is cultivating a sweet relationship with its vivacious, well-educated customer base via social media outlets like Facebook and Twitter. Endline also contributes to the company’s blog, highlighting consumer events like the Fancy Food Show and engaging customers to vote on artwork that captures the best spirit for the company’s holiday tins.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
E-Commerce,
Experience & Interaction,
Marketing Communications
Region:
North America
Audience:
Business to Consumer,
Peer Groups & Communities
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We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
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