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InterContinental Hotels Group Offers Hospitality With A Technical Twist (InformationWeek)
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Posted: 10/14/2010
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It’s easy to chalk IHG's, InterContinental Hotels Group, ubiquitous success up to one thing: customer loyalty. Tom Conophy, IHG's CIO, said the company’s core focus is on making customers "the center of our universe," and customer loyalty is vital to growth in the hospitality industry. The ever-growing hotel group, which owns seven hotel chains, including Crowne Plaza, Holiday Inn, and InterContinental Hotels, keeps its guest doors swinging by making business intelligence one of their core competencies. 200 million guest profiles currently occupy the company’s 25 TB database, with detailed information on 43 million loyalty plan members. The company currently receives 30 million availability requests per day, supported by its own proprietary search technology, the Bottom-Up Optimum Search Strategy(BOSS). "Search is the killer app for us," Conophy says, and with IHG’s iPhone app as the industry’s most downloaded, adding mobility is another success factor with a concept the group has named “Virtually Me.”
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Business Intelligence,
Content Strategy,
Creative & Design,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Consumer
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iPhone App Enables Paying with Plastic (CNN Money)
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Posted: 03/18/2010
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Operating businesses remotely just got even better. While credit card transactions were standardized in traditional business settings long ago, paying with plastic was only a pipe dream for those conducting business on the road. Now, a host of software is on the market allowing mobile businesses to process credit card payments on their cell phones. From Apple's iPhone applications to Inner Fence, which developed the first iPhone app for processing credit cards, there are a slew of applications out there that allow proprietors to issue refunds, review sales, and email electronic receipts for transactions.
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Industry:
Retail & Products,
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
E-Commerce,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
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Is Real-time Internet Worth All the Buzz? (New Media Knowledge)
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Posted: 08/27/2009
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You may be wondering what’s behind all the real-time Internet buzz. Before you determine the real worth of real-time Internet, consider Dell’s success with their @DellOutlet platform on Twitter, the front-runner in the real-time game. The company has experienced real financial gain (to the Tweet of $3 million dollars in revenue) from real-time marketing, “Tweeting” followers a
mixture of exclusive content and time specific discount incentives. According to Joe Hughes of Yomego there are two key elements to real-time Internet: (1) practically no delay between composition and publishing and (2) the ability for users to discover content in real-time. With an estimated three to four hundred million people currently using some version of real-time Internet (across platforms like Facebook, Friendfeed, Yauba and jabber), the numbers are too large to ignore as merely a fad.
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Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
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It’s Super Bowl Sunday: “Time to Wear the Pants” (BrandWeek)
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Posted: 02/18/2010
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Watching the Super Bowl and wearing pants went hand in hand on February 7th. During the big game, Dockers presented a 30-second ad to promote its ongoing “Wear the Pants” campaign. The ad portrays childish men, marching and chanting “I Wear No Pants”, who are interrupted with the message “Calling all men, it’s time to wear the pants.” "We’re sending out a humorous call to manhood . . . The campaign celebrates the reemergence of the khaki... as an everyday way for men to convey masculine pride," said Jen Sey,VP of Dockers global marketing. The ad’s incorporation of Shazam mobile technology will allow consumers to use their smartphones for direct interaction with the ad’s content. Downloading the Shazam application and “tagging” the spot will direct consumers to the content page and its various offerings. "We’re on a mission to reinvent khakis and consumers’ relationship to the category, which has been passive in recent years," said Sey.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Telecommunications
Topic:
Creative & Design,
Experience & Interaction,
Marketing Communications
Region:
North America
Audience:
Business to Consumer
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J.C. Penney Makes Mobile Holiday Move (Internet Retailer)
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Posted: 01/04/2011
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J.C. Penney Co. is initiating a major multichannel mobile push with holiday retail plans that include the launch of an m-commerce site, enhancements to its mobile applications, location-based app promotions and an iAd campaign. Along with the full suite of m-commerce functionality such as browsing, searching and buying—the mobile site also includes a Find Near Me button and updated applications for iPhone and Android users that lets shoppers browse the weekend sales circular; create portable shopping lists; find the nearest store to either their current GPS location or to a ZIP code or city name; and sign up for mobile coupons. Location-based services Foursquare, Brightkite and Facebook Deals also play a role, allowing shoppers to cash in for $10 off a $50 purchase when they check in at one of the retailer’s 1,100 stores. In addition to its ongoing mobile coupons program, the campaign will also include mobile display ads on Apple’s iAd network, featuring a treasure hunt through a variety of J.C. Penney gifts as shoppers search for a $10 off $50 coupon.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Content Strategy,
Creative & Design,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Consumer,
Peer Groups & Communities
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We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
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