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Microsoft Vine: A New Twist on Social Marketing (CNN Money)
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Posted: 06/05/2009
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In an effort to untangle a new path toward social networking prosperity, Microsoft Vine is branching out into unchartered territory: charging subscription fees. Hailed as the 911 for the 21st Century, the new platform will focus on climbing the social networking ladder into the public safety and emergency information arenas by limiting activity to two actions: alerts and reports. Users can customize profiles and bunch their friends and family into groups, creating a virtual safety net to keep informed about events as major as hurricanes or national crises, or as minor as a snow day. The testing phase offers the opportunity to discover how city emergency management agencies across the country might implement this new communication tool. While the basic service will be free, premium services like smartphone access will come with a price tag.
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Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Content Strategy,
Experience & Interaction,
Technology Implementation
Region:
North America
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
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Maximize your Web Site’s Mobilization with CSS (Practical eCommerce)
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Posted: 09/11/2009
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With mobile internet use and mobile-friendly browsing on the rise, expert Armando Roggio is
encouraging businesses to consider his “Web Design Tips” before redesigning their e-commerce sites to address their mobilization. Simple techniques such as adding a second style sheet or slightly revising a page’s HTML can enhance mobile shopping experiences
without wasting time to register new mobile domains or create mobile-specific styles. The best
solution? According to Roggio, it’s more efficient to redesign your current site to render well
across multiple platforms including mobile, desktop, RSS, and more, using CSS. To illustrate his advice, Roggio creates a home page for an e-commerce comic book store with an instructional video demonstrating how to create mobile-friendly background images.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Creative & Design,
E-Commerce,
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
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Mastering The Whole Customer Experience (.net)
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Posted: 04/15/2010
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In a recent interview, Oliver Lindberg caught up with Paul Dawson, EMC Conchango’s experience director, to discuss the company’s methodology. EMC Conchango concentrates on what it calls “total experience design,” taking a comprehensive look at the customer journey from beginning to end, and all the points in between. EMC Conchango operates as the European arm of EMC Consulting, allowing it to leverage its global reach and cast a wider net to capture more global business. Based on fact, the experience planning process incorporates Agile methodology, regularly released software and eye tracking to analyze how people interact with the content of a page. The agency is also experimenting with electroencephalograms that are literally wired to reveal what consumer’s brains are thinking and feeling. The agency also partners with Microsoft to adopt new user-facing technology to better understand customer behavior and devise ways to prolong consumer interactions with brands and products.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Content Strategy,
Creative & Design,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global,
Europe
Audience:
Business to Business,
Business to Consumer
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Mastercard Campaign Praises Hockey’s “Unsung Heroes” (Strategy Magazine)
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Posted: 06/09/2010
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“Unsung heroes” are typically the faces behind the scenes, eschewing the limelight to help launch others to the top spot. In an unexpected turn, Mastercard’s new campaign casts new light on the "unsung heroes" of the hockey world. In support of its title sponsorship of the 2010 MasterCard Memorial World Cup, MasterCard’s saucy, mockumentary-style campaign features live-action vignettes that pit inanimate objects against each other to battle it out alongside real athletes. The digital campaign celebrates mundane objects like alarm clocks, cups of coffee, garage doors, dumbbells, slush and shock absorbers, whose efforts are often overlooked in the hockey player’s quest to meet challenges. Designed to be dynamic, memorable and cost-effective, the campaign extends the creative theme with trading cards featuring each item and rich media ads on TSN.ca, Sportsnet.ca, CHL.ca and NHL.com, as well as the major Canadian portals that drive visitors to the Mastercard.ca site to vote on their favorite videos. Mastercard will run the "Unsung Heroes" campaign until the end of the Memorial Cup on May 23.
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Industry:
Marketing, Design, & Interactive Communications
Topic:
Content Strategy,
Creative & Design,
Experience & Interaction,
Marketing Communications
Region:
North America
Audience:
Business to Business,
Business to Consumer
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Market Intelligence the Smartphone Way (CRM Daily)
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Posted: 02/04/2010
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Context-aware software tries to connect the real world with the vast stores of information about places in a virtual world: the Internet. The technology channels the knowledge amassed to provide useful tools to the smartphone user. Consumers gain more control over their buying experiences and save time when they purchase from vendors who have critical insight into their shopping habits. The software’s diverse industry applications include retail, business management, hospitality, and food and beverage. Research firm Gartner projects the market for this technology will grow to $12 billion by 2012, with Google standing in prime position to address and profit from the new wave of demand. Other companies that stand to benefit are Nokia, Cisco Systems, Avaya, large telcos like China Telecom or potentially even social networks such as Facebook, Gartner says.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Business Intelligence,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
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We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
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