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Google and Bing Prepare Real-Time Searches to Compete with Social Media (BusinessWeek)
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Posted: 12/03/2009
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In a socially-driven market it’s tough even for the big dogs like Google and Microsoft to stay relevant. Harder still when Web surfers turn first for information to the sites they spend the most time on like Twitter and Facebook. Google and Microsoft will soon feature information plucked from social media sites on search pages. Microsoft users can perform searches for tweets and eventually status updates posted to Facebook. Google will add Twitter updates in search results and offer a search tool that delivers feeds posted by the searcher’s friends on social sites. Traffic to U.S. search engines grew 15% in the past year while traffic to Twitter exploded tenfold and tripled on Facebook. Considering those stats, Microsoft and Google are hoping to diversify their offerings by adding the new features and functionality searchers expect and capitalize on new ad revenue generated through targeted advertising.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Content Strategy,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Consumer,
Peer Groups & Communities
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Jruby is a Gem for Gilt.com (CNET News)
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Posted: 12/03/2009
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In a conversation with the Gilt Groupe’s CTO and co-founder Michael Bryzek, Software, Interrupted’s Dave Rosenberg unearths how Jruby powers the luxury shopping site. JRuby’s ability to seamlessly integrate and leverage mature libraries entices Java developers seeking additional productive frameworks to turn to the high-performance platform. Because Gilt.com deals with spikes in traffic when new items are released and items surge in popularity, the IT infrastructure must have the capability to scale and burst in order to meet customer demands. The company is gearing up to deploy Ruby on Rails 3.0, which offers great performance, scalability and the ability to write and expose elegant APIs written in the Ruby language.
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Industry:
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
E-Commerce,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
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Mozilla’s Raindrop Seeks to Personalize the In-box Again (CNET News)
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Posted: 11/19/2009
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E-mail no longer has the last word in online communication. Mozilla's Thunderbird team created Raindrop to consolidate communications channels like e-mail, Facebook and Twitter into a single interface intelligent enough to differentiate correspondence from the high-priority to the pedestrian, from the personal to the pile. Raindrop developers blogged, "We hope to lead and spur the development of extensible applications that help users easily and enjoyably manage their conversations, notifications, and messages across a variety of online services." The smart technology will pinpoint and file messages from e-mail lists, retailers and social media outlets that send continual updates. Unlike Mozilla’s flagship applications Firefox and Thunderbird, Raindrop is a Web application, not downloadable software, but the vendor will also support front-end software, including mobile applications, that can use the Web-based service.
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Industry:
Technology, Consulting, & Professional Services
Topic:
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Consumer,
Peer Groups & Communities
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Wharton’s Future of Advertising Project (Knowledge@Wharton)
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Posted: 11/19/2009
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According to Wharton School's SEI Center for Advanced Studies in Management, advertising has gone the way of the black and white television. Asking the question, “what will replace it?” Wharton’s effort is aptly named the Future of Advertising Project. Practicing what it preaches, Wharton is not only collecting case studies, data and fresh expert insight to identify best practices for the future; it is employing New Media techniques to expand its own audience. Wharton’s approach includes partnering on the launch of a new channel on Google's YouTube site called Fast.Forward. The site features short video clips called "quick perspectives" that elaborate on the future of marketing from executives, ad gurus and academic thought leaders. The project examines the creative combinations of old and new media that are defining the radical new terrain of advertising and expands it to a wider audience.
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Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Content Strategy,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
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The Divide Among Us: The Classism in Social Networking (CNN)
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Posted: 11/19/2009
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A recent study by market research firm Nielsen Claritas Research points to a class divide online. The study finds that Facebook draws a more affluent crowd than MySpace, with nearly 23 percent of
Facebook users earning $100,000+ a year compared to 16 percent of MySpace users. Twitter and
LinkedIn draw an even more affluent crowd. 38 percent of LinkedIn users pull in $100,000+ per year. Ethnographer danah boyd witnessed a class divide emerge among American teens' use of social networks in a 2006 study. She uncovered a migration from MySpace to Facebook predominantly composed of the educated and the upper-class. Technology writer and blogger Sarah Perez says that people have a tendency to connect with similar people online as they do offline. Jason Kaufman, a Harvard research science fellow, says that with Facebook "The playing field is a lot more level in that you can find yourself having a wall-to-wall exchange with just an acquaintance. If you pick up the unlikely friend, not of your race or income bracket, the network may [help you]establish a more active friendship than if you met them in real life."
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Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Content Strategy,
Experience & Interaction
Region:
Global,
North America
Audience:
Peer Groups & Communities
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We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
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