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Subscribing Success: Memberships Keep E-commerce Customers Coming Back for More (Practical eCommerce)
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Posted: 08/27/2009
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In today’s competitive marketplace, the lifetime value of your customers cannot be underestimated. Committing a percentage of your marketing dollars to securing subscribers or members to keep your customers coming back again and again will pay long term dividends, boost sales, earn a better ROI, and may even recession-proof your business. Topical Newsletters, Exclusive Offers And Promotions, Preorder Discounts, and Product of the Month Clubs are among the four best tactics to transform your one-time customers into loyal shoppers. From earning second sales with preorders to gaining permission to shop for your customers through Product of the Month clubs, employing each of these four tactics will lead you to cultivate ongoing sales and increase the lifetime value of each of your customers.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Consumer
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Shopping-enabled Display Ads are Blooming Success for 1-800-Flowers.com (Internet Retailer)
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Posted: 08/27/2009
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Success bloomed for 1-800-Flowers.com during its 2009 Mother’s Day e-commerce campaign,
resulting in a 41% spike in sales per impression compared to traditional display ads. The
campaign enabled consumers to purchase directly from “buy” buttons planted into display ads
powered by Alvenda. According to Alvenda, consumer interaction among the ads, called Shoplets, flourished at more than 10.5 times greater than traditional banner ads. To accommodate the traffic spike and speed up response times, Alvenda shifted the bulk of the
floral Shoplet campaign content over to Akamai Technologies Inc’s content management server. “We believe the majority of future online sales will happen offsite. Customers will be able to shop with brands wherever they happen to be, whether they’re on YouTube, a favorite blogger web site, or on Facebook,” says Wade Gerten, CEO of Alvenda.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Creative & Design,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Consumer,
Peer Groups & Communities
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Cashing in on Email Buzzwords (Marketing Vox)
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Posted: 08/15/2009
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New research from MailerMailer's ninth bi-annual Email Marketing Metrics Report, demonstrates that marketers who leverage the ten top email buzzwords like "news," "party" and "free” experience higher open rates. Mapping industry trends, the report shows that religious and spiritually-themed emails are opened most frequently while telecommunications, transportation, travel, banking and finance open rates also top the charts. The report reveals that email deliverability is on the rise with more emails reaching recipients' inboxes and emails sent at the beginning of the week, Monday in particular, experience the highest open rates. With more users tending to view emails from their hand-held devices, the report also provides tips to design mobile-friendly emails so you can cash in on these new trends.
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Industry:
Marketing, Design, & Interactive Communications,
Telecommunications
Topic:
Business Intelligence,
Content Strategy,
Marketing Communications
Region:
Global
Audience:
Business to Business
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New Online Business Show Opens Up the Boardroom to “Everybody’s Business” (CRM Daily)
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Posted: 07/31/2009
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Microsoft is opening up the boardroom with an innovative new online show featuring Jack Welch, the former CEO of General Electric, and his wife, Suzy to promote emerging new products and services. An extension of Microsoft’s business-to-business marketing platform and mission, the duo, who also write a weekly BusinessWeek column, will help companies like Hertz car rental company take on crucial business decisions and discover “people-ready solutions” to meet whatever business challenges are on the horizon. Co-created by reality show producer Reveille Productions (credits include the Biggest Loser) and ad agency JWT, “It's Everybody's Business” is available at http://EverybodysBusiness.msn.com. The Web site also featuring out-takes, behind-the-scenes footage and in-depth information about the issues and products discussed.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Content Strategy,
Creative & Design,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business
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Growing the List: Hot New Tactics for 2009 (Marketing Vox)
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Posted: 07/31/2009
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Research conducted by ExactTarget, Ball State University, and the Email Marketers Club, provides an insider’s view into successful list growth. Best practices include on-site registration and capturing information through inbound call centers. Collecting customers’ email addresses during times of active participation-at point of sale, during online shopping and in store via text messaging- is an actionable strategy with a 60% higher success rate than offline activities like list rental and display advertising. The fastest-growing tactics for 2009 include email subscriptions via text messaging and enabling consumers to share email content with their social networks, with growth projected at 500% and 348%, respectively. The study also reports that B2B marketers entice more new subscribers with ‘incentivized’ registrations while ‘non-incentivized’ subscriptions are more effective for B2C marketers.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Telecommunications
Topic:
Business Intelligence,
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Business,
Business to Consumer
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We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
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